As head of Digitas' tech operations in North America, Joe Lozito steers a team looking to transform brand interactions across multiple platforms. Of course at Digitas, the emphasis is mostly on PCs, smartphones and tablets. But Lozito envisions the well-known digital agency helping clients take advantage of the TV screen - whether through interactive advertising, second-screening or other tactics.

Wendy's has turned to the most unimaginative, mundane and banal advertising strategy. It's sooooo not awesome, baby. But, the company isn't going for awards, it wants to sell burgers. And, in the hugely competitive quick-service restaurant category, Wendy's is looking to attract attention with Dick Vitale in TV spots.

You're a diehard WWE fan. An adult who walks out of the house with a replica title belt and collects action figures after you're kids have outgrown them. And, of course, pays something like $660 a year for pay-per-view (PPV) events because all the wrestling on USA, Syfy and Ion isn't enough. The WWE has a deal for you - one that can save you more than 70% off your PPV investment. On one level, the wrestle-tainer is looking to meld its PPV business with its coming network.

So, Cablevision is the people's cable company, now? It's fighting for every citizen irate about rising cable bills. It's standing up to Viacom and saying: "Stop gouging us. You're giving us no choice but to take advantage of hard-working Americans - it breaks our heart."

Last week, ESPN executive David Preschlack testified the "most favored nation (MFN)" provisions of contracts between distributors and programmers are "intended to be very specific." Yet, a 2005 agreement hammered out between ESPN and Dish Network has left plenty for interpretation - at least for Dish. The past few weeks have seen the satellite operator argue in federal court that ESPN failed to honor multiple MFN obligations over a period running between about 2006 and 2009. On Wednesday, following at times biting closing arguments, the case went to a jury - a group that may not have known MFN had …

Dish Network's case charging ESPN with multiple breaches of a 2005 carriage agreement will move to closing arguments Wednesday. But no matter who wins, what will be the long-term impact? Will the matter affect negotiations between the two sides on a new carriage deal as their current one is scheduled to expire in September?

For years now, advertisers and networks have hungered for pay-TV operators' set-top-box (STB) data. For good reason. The argument can easily be made its sturdier information than a Nielsen sample.

One of the more striking aspects of the continuing trial between Dish Network and ESPN has been the steadfast presence of David Preschlack in the courtroom. As head of affiliate sales for ESPN and Disney media networks, it's not as if Preschlack has extra time on his hands. But he's sat alongside his lawyers day after day, hour after hour listening to often repetitive and mind-numbing testimony. Why? Friday he said the matter is "a very important thing not only for our company, but for me personally."

It's hard to recall a commercial network making such a curious play -- or one at all -- to get into public broadcasting. No, "Downton Abbey" hasn't been acquired by one of the Big Four networks. CNBC's move is much lower stakes.

A network ESPN has deemphasized has a key role in a trial, where Dish Network is charging the sports programmer with violating contract provisions, costing it millions of dollars. Among other accusations, Dish alleges ESPN failed to provide it with terms in line with what Comcast agreed to pay to carry ESPN Classic under a "most favored nation (MFN)" clause.