CBS's position as the network with the most viewers is amplified in a new poll that has four of its shows topping the list of America's favorites. Based on the Harris poll of nearly 2,300 adults, "The Big Bang Theory," "NCIS," "Criminal Minds" and "CSI:" lead the rundown, respectively.

Some years ago, then-NBCUniversal chief Jeff Zucker authored that memorable warning about media companies needing to be careful in trading analog dollars for digital pennies. Economically, it didn't make sense to urge advertisers to shift budgets online en masse when the cost of buying TV was still so much higher. Zucker later said the gap had closed to analog dollars and digital dimes. But the spread, of course, remained massive. On Wednesday, CBS CEO Leslie Moonves indicated dollars are about to become platform neutral. No more analog-digital divide.

It's time to get over to the U.K. You'll be the most powerful person in media. You'll trump Page, Sandberg, Cook, Bezos, Murdoch and Sorrell.

Are women becoming more ribald and bawdy? Is there some planetary Mars/Venus alignment going on when it comes to TV viewing? VH1 has research suggesting females are embracing humor styles traditionally enjoyed by males.

Every summer, the Edinburgh TV festival calls for a prestigious MacTaggart lecture with a media luminary offering an evaluation of the TV landscape from his or her vantage point, often freighted with provocative commentary and pointed advice. In 2011, Google's Eric Schmidt was a non-traditional choice to deliver the quasi-keynote. Last year, Elisabeth Murdoch took the stage. This time, the organizers had a speaker in Kevin Spacey who's broken some recent ground with a best actor Emmy nomination for Netflix series "House of Cards." His overarching theme? "It's the creatives, stupid."

It's likely one provocative Wall Street analyst would say Verizon exhibited substantial selfishness last week. He might tell you Verizon allowed itself to be a pawn in the Time Warner Cable-CBS battle, using questionable judgment in pursuit of a short-term gain that could hurt over the long haul. BTIG's Richard Greenfield has suggested that distributors should support Time Warner Cable (TWC) in its efforts to keep content-acquisition costs down in its standoff with CBS. Rising costs are viewed as a scourge by distributors and backing fellow operators in disputes could be the "only way to begin to shift leverage in …

However sad and twisted, let it just be said: war can be a good thing for TV networks. At least in the beginning. As Iraq and Afghanistan have shown, over time Americans' interest wanes, but initial invasions, cruise-missile bombardments or something as symbolic as the toppling of a Saddam Hussein statue can bring a ratings bump.

Lord Grantham has been a boon to PBS. Now, the lords of sports have offered up another gift to public broadcasting. ESPN has pulled out of its collaboration with PBS on a "Frontline" documentary exploring the effects of head injuries on NFL players. The New York Times indicates ESPN capitulated to league pressure on the film scheduled for October.

Several months ago, during the heart of this year's upfront negotiations, ABC's top sales executive Geri Wang lamented that logistical matters on the buy side can hold up cross-platform deals involving TV and full online episodes. She wondered why buyers may be slower in buying online video, but are satisfied with accepting it as make goods for TV ratings deficiencies. "The TV marketplace has developed its culture against a backdrop of relative balance of supply and demand," she said at an IAB event. "In digital, not so much. At least in video, as we unify these marketplaces, the two cultures …

CBS has been making the case that the blackout of its stations in some 3.2 million Time Warner Cable (TWC) homes isn't having much, if any, impact on its national ratings. There's a potential message there to TWC: our ad revenues aren't being hurt much, so we're more than willing to wait you out.