Comedy Central's "Roast of Justin Bieber" made a big impression in social media both large and small. The highly anticipated roast aired twice on Monday night, and the next day Comedy Central released some Big Data about the big show. "#BieberRoast sets social media ablaze with nearly 7 billion impressions, and draws 6.2 million total viewers across multiple platforms," read the headline on Comedy Central's press release. The data came from a variety of sources, including Nielsen data. The sources of other data reflect the many means at a TV network's disposal for reporting on viewership on the day after …

Discovery's global distribution is far-reaching, but its approach to this year's upfront market is "up close and personal." That was the message from Discovery President and CEO David Zaslav and Joe Abruzzese, president of ad sales, at an Upfront presentation staged for the press Tuesday in New York. This year, the big show has turned into a road show, with presentations like the one shown to journalists this week traveling to agencies in New York and other cities.