• Is The BT Broadband Giveaway With The Express An Engagement Party Or A Public Fling To Get BSkyB To Dig Deeper?
    It could be just a promotion like any other. But the BT Broadband giveaway deal looks a lot more meaningful for one of two reasons. It either signifies that Northern & Shell owner, Richard Desmond, sees BT as his current preferred bidder for Channel 5 or it is a sign that he wants the bidding war for the television station to take on a new intensity ahead of the May deadline. It could mean BSkyB is going to have to dig deeper -- or it may well signify that BT is entering terrestrial television.
Next Entries »