by Sean Hargrave on Jan 29, 9:16 AM
Marketing automation is prompting brands to rethink how they work with agencies. Could insourcing provide the answer?
by Sean Hargrave on Jan 28, 9:02 AM
The public is outraged by big business -- so why aren't marketers stepping forward and advertising how they do the right thing?
by Sean Hargrave on Jan 27, 7:42 AM
The ANA has proven what we all kind of knew -- ad fraud is crippling the industry and programmatic (and video!) are the new culprits on the block.
by Sean Hargrave on Jan 26, 7:28 AM
Constant corruption issues are surely going to prompt sponsors to stick with stars rather than sports bodies.
by Sean Hargrave on Jan 25, 7:20 AM
GBP130m in backdated taxes it says it doesn't owe -- signs of a guilty Google conscience or the fact that public opinion is changing and politicians are acting on it?
by Sean Hargrave on Jan 22, 8:54 AM
Two lessons for native this week: the obvious one is clear labelling, the second is the "no follow" tag that avoids an SEO demotion.
by Sean Hargrave on Jan 21, 7:54 AM
Broadband providers face tighter ad regulations. Why do brands seeking engagement need to be told not to treat us like idiots?
by Sean Hargrave on Jan 20, 8:21 AM
Appeal to people as humans rather than demographics and there are huge rewards -- just ask LinkedIn and Facebook.
by Sean Hargrave on Jan 19, 9:01 AM
Apple's iAd won just 5% of the mobile market that it claimed it would share with Google. Sales teams are out, and programmatic is clearly in.
by Sean Hargrave on Jan 18, 9:38 AM
Experts are confused by Google's latest change, which has affected huge publishers. Could the answer lie in native advertising?