by Sean Hargrave on Apr 15, 8:44 AM
The GDPR headlines reference huge fines, but digital marketers need to focus on two words -- informed consent.
by Sean Hargrave on Apr 14, 8:07 AM
As traditional channels hold firm, the vast majority of new digital marketing budgets are going on mobilising content.
by Sean Hargrave on Apr 13, 9:24 AM
A new mobile unit gives impact but doesn't cover content so publishers can reasonably ask blockers to stop blocking.
by Sean Hargrave on Apr 12, 8:35 AM
Jaguar's launch of a car tech start-up shows how incumbents must disrupt their own future or be swallowed up by it.
by Sean Hargrave on Apr 11, 9:46 AM
Details of the cross-channel deal are yet to emerge -- but it's hard to see how they can track beyond loyalty cardholders.
by Sean Hargrave on Apr 6, 6:55 AM
Even where the domestic tv stations are the best, research shows that Netflix continues to thrive because of great content.
by Sean Hargrave on Apr 5, 9:06 AM
It's too late for sedate letters. Those who muck up the promise of native for all should be punished heavily.
by Sean Hargrave on Apr 4, 9:28 AM
No wonder the public are zoning out ads when Samsung can notch up nearly 42 hours of tv spots in a single month.
by Sean Hargrave on Apr 1, 8:12 AM
You'd be surprised how many "gurus" are out there saying the key to display is better targeting and relevancy when the true answer is screaming out at all.
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