by Sean Hargrave on Jul 15, 7:34 AM
Revised charges may look like more talk but the European Commission clearly wants Google dealt with in one decisive blow in around ten weeks' time.
by Sean Hargrave on Jul 14, 8:46 AM
That means ads have a less than a 50:50 chance of ever being viewable. So embrace programmatic by all means but make sure it's properly verified or you'll be wasting money and wrongly thinking you're reaching a target audience.
by Sean Hargrave on Jul 13, 8:10 AM
Digital marketing spend in the UK is twice that of Germany, so surely its time to put Brexit gloom to one side and think positively?
by Sean Hargrave on Jul 12, 11:50 AM
They're already harder to reach through display and now Millennials' live TV viewing is down a quarter as the young switch to streaming. It may well be time for sponsorship and product placement to spring to mind.
by Sean Hargrave on Jul 8, 9:55 AM
Rio 2016 will be a digital marketer's dream as huge audiences sit at home second-screening after a month of watching football down at the pub or at a friend's house.
by Sean Hargrave on Jul 7, 9:21 AM
Digital marketing can speak the language of business -- ROI. It's other channels that will suffer with Brexit jitters and associated cuts.
by Sean Hargrave on Jul 6, 7:46 AM
Good news for digital marketing -- brands like Nescafe are reporting great results by going direct to consumers. A social and native explosion is now overdue -- with a "buy" button attached, of course.
by Sean Hargrave on Jul 5, 8:33 AM
Content piracy is at a record low, but that doesn't mean ad blockers will change their ways until they are barred from digital shoplifting.
by Sean Hargrave on Jul 1, 8:27 AM
Think you're in control of your message? Think again. Only a quarter of movie sharing features the trailer, and 80% happens on dark channels.
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