by Sean Hargrave on Jan 17, 9:26 AM
With Audience Science job cuts this week and Telemetry shutting last, there is a major correction being delivered right now to the ad tech bubble which has blown up out of all proportion over the past five years.
by Sean Hargrave on Jan 16, 9:07 AM
The ad industry has shifted from a plea for self-regulation to a more decisive message -- leave us alone or EU policymakers will risk the 643bn Euros this industry creates for member countries every year.
by Sean Hargrave on Jan 13, 8:54 AM
It's just one show for now, but tonight is the first step as Netflix puts a fifth of its massive budget into family shows designed to tear audiences away from early evening ITV shows.
by Sean Hargrave on Jan 12, 9:26 AM
There's no need for concern over the EU proposing to get rid of annoying cookie permissions on Web sites. Any new law will come in at around the same time as mobile marketing renders the cookie redundant, anyway.
by Sean Hargrave on Jan 11, 7:59 AM
The proposed ePrivacy Directive will legalise ad blocking but also ad block detection. Publishers can finally legally tool up for their battle with digital shoplifters.
by Sean Hargrave on Jan 10, 9:48 AM
Sure, mobile video, social and celebrities score highly -- but the latest figures out today show that the demographic coming after Millennials is most receptive to good, old-fashioned cinema and outdoor ads.
by Sean Hargrave on Jan 9, 8:20 AM
The Government wants to blackmail the press into its new regulation regime while the spectre of fake news and health lies goes unanswered.
by Sean Hargrave on Jan 6, 8:05 AM
The new IAB UK CEO wants brands to fall back in love with digital, but the industry already has the attention advertisers need and will soon have the assurance they require to commit to a long-term relationship.
by Sean Hargrave on Jan 5, 8:39 AM
Who would have thought budget carrier Ryanair would be shining a light on transparent pricing to eliminate the doubt of "from" and "up to" promotions?
by Sean Hargrave on Jan 4, 7:00 AM
Sign up to our new law or pay both sides' legal fees on libel cases, whatever the outcome. Who dreamed up this crazy new law?