by Sean Hargrave on Jun 15, 9:30 AM
We're twice as likely to trust news found through a search on Google as we are a social site.
by Sean Hargrave on Jun 14, 10:06 AM
So says Dentsu Aegis. 2019 will see ad spend increase in the UK by more than the global average.
by Sean Hargrave on Jun 13, 9:09 AM
With no awareness lift, sponsors must be questioning spending GBP180m on a corrupt body's big show in a tyrant's backyard. Qatar's up next!
by Sean Hargrave on Jun 12, 9:05 AM
Adidas has spent millions to gain logos it doesn't want to use. Nike hasn't, and its ad is better. Just ask 7m YouTube viewers.
by Sean Hargrave on Jun 11, 8:44 AM
Google is just a month, and possibly two, from another large fine from Brussels -- this time over Android.
by Sean Hargrave on Jun 8, 8:44 AM
A tenth of new ad spend globally will be attributable to the World Cup -- the most social tournament we will have seen to date.
by Sean Hargrave on Jun 7, 10:43 AM
The IAB UK's Gold Standard is proving to be a hit in keeping ads on the straight and narrow.
by Sean Hargrave on Jun 6, 9:43 AM
Or will NBCUniversal snap the entertainment giant away from Fox to spoil their trip to the movies?
by Sean Hargrave on Jun 5, 10:38 AM
Figures from comScore show the conversation can't be limited to tv bans, now that the market is centred on smartphones.
by Sean Hargrave on Jun 4, 8:51 AM
Digital shoplifters are costing publishers fourteen million pounds per year. That's an average of GBP630,000 each.