We're twice as likely to trust news found through a search on Google as we are a social site.
So says Dentsu Aegis. 2019 will see ad spend increase in the UK by more than the global average.
With no awareness lift, sponsors must be questioning spending GBP180m on a corrupt body's big show in a tyrant's backyard. Qatar's up next!
Adidas has spent millions to gain logos it doesn't want to use. Nike hasn't, and its ad is better. Just ask 7m YouTube viewers.
Google is just a month, and possibly two, from another large fine from Brussels -- this time over Android.
A tenth of new ad spend globally will be attributable to the World Cup -- the most social tournament we will have seen to date.
The IAB UK's Gold Standard is proving to be a hit in keeping ads on the straight and narrow.
Or will NBCUniversal snap the entertainment giant away from Fox to spoil their trip to the movies?
Figures from comScore show the conversation can't be limited to tv bans, now that the market is centred on smartphones.
Digital shoplifters are costing publishers fourteen million pounds per year. That's an average of GBP630,000 each.