by Sean Hargrave on Jan 17, 11:04 AM
It's not the best ad and it's "preachy," but Gillette doesn't deserve the masculinity flak it's receiving.
by Sean Hargrave on Jan 16, 8:58 AM
As May's deal is killed off, adland makes pleas for the PM to ditch the no deal alternative, which could see an advertising recession.
by Sean Hargrave on Jan 15, 10:37 AM
Publishers are relying twice as heavily on SEO as social to get traffic -- so why bring in a link tax?
by Sean Hargrave on Jan 14, 10:03 AM
Facebook and display are being questioned, as publishers decide that subscriptions are the best way to fund quality output.
by Sean Hargrave on Jan 11, 10:15 AM
Programmatic is here to stay -- but behind closed doors rather than open networks.
by Sean Hargrave on Jan 10, 10:04 AM
New research shows advertisers get that content marketing success is best measured by brand metrics, not just engagement.
by Sean Hargrave on Jan 9, 9:39 AM
Research shows Brits engage with World Cup and "Love Island" content far more than Brexit.
by Sean Hargrave on Jan 8, 11:02 AM
Spoiler alert: we can exclusively reveal the answer is a yes and a yes.
by Sean Hargrave on Jan 7, 11:11 AM
January is renewal month -- and so if you are loyal, prepare to keep on getting stuffed.
by Sean Hargrave on Jan 4, 9:17 AM
Devices are finally being seen as part of children's lives that should be monitored, not shunned.