by Steve McClellan on Mar 31, 8:58 AM
MediaCom U.S. announced today that Jason Lim has been promoted to the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. CEO of MediaCom. In this newly created role, Lim will oversee audience planning that is integrated into broader media plans for agency clients. Lim is a 20-year-plus industry veteran predominantly across direct response and DTC clients. In his ten years at MediaCom he’s overseen the performance-based practice and was charged with accelerating and optimizing the impact of marketing programs. Most recently he oversaw the global relationship with Indeed.com. MediaCom U.S. CEO …
by Larissa Faw on Mar 30, 8:48 AM
Laura Wimer is departing Mekanism after five years — serving most recently as executive creative director, San Francisco — to move to New York City where she is will serve in a similar role at FCB NY. In her new role, Wimer will lead creative on Lincoln Financial Group and GSK’s smoker health business initially and will also play a role in new business efforts for the agency. She will report to FCB NY CO-CCOs Gabriel Schmitt and Michael Aimette. Her tenure at Mekanism included work for Alaska Airlines, Method Home, and Everlane. She also played a …
by Larissa Faw on Mar 26, 12:15 PM
Sibling Rivalry is naming Darren Foldes as managing director, West Coast executive producer to help manage the creative company and service its client roster, which includes Nike, HPE and Lexus. Previously, Foldes worked at Pulse Films. Earlier in his career, he served as executive producer at Caviar. He also has a thriving side career as a DJ, spinning records for clients such as Prince, Diane Von Furstenberg, Kristen Bell and Surface magazine.
by Larissa Faw on Mar 25, 12:41 PM
Canvas Worldwide is promoting Madhavi Tadikonda to EVP/Chief Investment Officer to oversee the overall media investment strategy for the agency, as well as its client roster, including Hyundai, Kia, Genesis and Heineken. Tadikonda is being promoted from within the agency, where she most recently served as SVP, group director of National Video Investment. She replaces former Amy Ginsberg who departed for Havas.
by Larissa Faw on Mar 24, 10:51 AM
Aresu brings over 35 years of New York agency experience.
by Larissa Faw on Mar 23, 9:44 AM
DNA is expanding its media capabilities and naming Wieden + Kennedy veteran Alex Dobson as director of media, a new senior leadership role at the agency. He will oversee a growing media department that includes new media supervisors Francisca Moliere, ex-Mediahub, and Tess Oppenheimer, ex-Zillow. Dobson's responsibilities include communications planning, media planning and buying, tactical media strategy and he will play a key role in the agency's growth in data and analytics. Dobson spent nearly 18 years at W+K where he was most recently Group Media and Communications Planning Director, overseeing such accounts as Nike, Converse, P&G Global, and Kraft. …
by Larissa Faw on Mar 22, 9:28 AM
The Many has named Amber Justis Head of Creative, a newly minted position to oversee the creative and design departments. Justis brings over 23 years of creative experience that’s led her to shops like BBDO, FCB and Giant Spoon, as well as in-house roles with The Wonderful Agency and Facebook. Most recently she ran her own consultancy, The Justis Department. With over 15 new business wins in the past year, the independent agency’s client list includes Panda Express, eBay, Bumble Bee Seafoods, Budget Blinds, and Sweet Earth.
by Larissa Faw on Mar 22, 7:41 AM
David&Goliath is announcing several new management changes to bolster its creative and strategy departments. Lixaida Lorenzo and Frauke Tiemann are upped from group creative directors to executive creative directors. Lorenzo’s primary responsibilities will include helping guide the creative work on Jack in the Box and the Ad Council while providing mentorship for the creative department.Tiemann will be leading creative on the Kia account alongside ECD Mark Koelfgen. Michael Molinaro is named group creative director/design director to develop and grow the agency’s design team. And Bruno Cunha takes on the role of group strategy director to oversee brand and communications strategy …
by Steve McClellan on Mar 18, 10:16 AM
Momentum Worldwide has promoted two of its longtime marketing/communications executives to new leadership positions. Anna Dalziel has been promoted to senior vice president/director of Marketing Communications and Anna Scholes has been elevated to senior marketing & communications manager, UK/NA. Momentum Worldwide’s President & Chief Marketing Officer Kevin McNulty announced the promotions in an internal memo noting that since joining the agency in 2002 Dalziel has “worn many hats, including Business Leadership, Project Management, Shopper Discipline, New Business, DEI and most recently Marketing & Communications.” Her abilities, he added, has “made her an indispensable asset to the agency.” …
by Larissa Faw on Mar 17, 10:10 AM
The Specialist Works Group has named psychotherapist Isabella Barrand as its first-ever Mental Health and Wellbeing Specialist. This new role for the group is a first for the independent media agency sector, claims an agency spokesperson.Her role is entirely focused and measured on improving employee wellbeing. It was created in response to the mental health crisis exacerbated by Covid-19. Barrand will offer in-house counselling to all employees, shape the group’s mental health and wellbeing strategy and provide company-wide resilience training. These confidential counselling services will sit alongside existing support available to staff, including trained mental health first-aid responders and an …