Twenty-five years ago as Charlie Sheen was being lauded for his role in "Platoon," director Oliver Stone told People: "He was idealized in the movie, but the real Charlie has got a bad boy quality." Sheen's troubles from overdosing to domestic violence, leading up to his firing as the star of CBS's "Two and a Half Men" last year, have been well-documented. The canning, of course, sparked a media tour where he made all kinds of wacky comments, calling his sanity into question. No matter, Hollywood and Madison Avenue have very quickly opened their arms. This week alone shows how …

In this month's Leaders & Bleeders, CNBC could draw viewers as the stock market gains steam, while the NBA appears primed to give TNT and ESPN huge ratings bumps, thanks to Linsanity and LeBron vs. Durant. Meanwhile, the CW is struggling mightily, as is "American Idol," while bullish CBS CEO Leslie Moonves has gone soft in posturing with Super Bowl sales

A week after advanced advertising ran into a notable roadblock, a top Comcast executive offered insight into how advanced advertising can move from its current curvy dirt road to a well-paved highway. Marcien Jenckes, a senior vice president at Comcast, sought to assure an audience Wednesday that even with a scaled-back Canoe Ventures, interactive advertising is still a robust opportunity -- just on a more local level. But, he emphasized larger growth avenues could come via dynamic ad insertion in video-on-demand and addressable advertising.