One year -- plus a stay-at-home quarantine pandemic -- has made a big difference in terms of the online subscription video services business. The number of U.S. households subscribing to at least one
of them jumped to 78% in April from 72% the same period a year ago, according to the latest report from Hub Entertainment Research.
National TV took an expected major decline in March -- down 12.8% to $3.8 billion, with Q1 2020 sinking 5.4% to $10.8 million, according to Standard Media Index, Cancellation of the NCAA Men's
Basketball Tournament pushed CBS ad revenues down by a massive 48% to $283.6 million, while NBC was down 7.6% to $317.8 million for the month, remaining the top broadcast network overall. However, ABC
and Fox witnessed ad revenues up compared to the same month a year before -- 2.6% and 3.7%, respectively.
All pussyfooting aside, here are some facts concerning media coverage of sexual accusations surrounding those running for and/or serving high office.
It's morning again in America, especially if you're on a digitally-connected device. An analysis of the first three weeks of the U.S. shutdown by Tapad shows that the 6am through 2pm time period has
become the new prime-time as many Americans turn to their digital devices -- computers, tablets, smartphones and connected TVs (CTV) -- for work, school, or other activities they would otherwise be
doing out of their homes.
The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, smartphones and connected TVs for work, school, or other activities
they would otherwise be doing out of their homes, an analysis of the first three weeks of the U.S. shutdown by Tapad finds.
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role and budgets and
resources tighten.
Yearly spending growth on Google gradually slowed from 15% in January to 4% in March as advertisers slashed spending.
A flash report from ECI Media Management on the impact the COVID-19 pandemic is having on media price inflation -- make that deflation, for the most part -- shows the effects are generally downward,
but not evenly distributed across regions. "In North America, we anticipate that all non-digital media will see large deflationary values," the report notes, adding, "The U.S., which dominates the
overall North America position, started from a high position, giving it a lot further to fall if there is an economic downturn.
The disruption to global media markets caused by the COVID-19 pandemic is crashing demand, and consequently, prices for most of the major media, according to a special report released by ECI Media
Management. On a global basis, all traditional media will see steep price cuts -- ranging from a decline of nearly 6% for TV ad prices two significant double-digit cuts for print media -- for
full-year 2020.
Americans continue to travel more as many states ease restrictions and begin opening up public places and businesses, according to unique out-of-home media planning data released today by Geopath and
Intermx. The data shows the average number of miles traveled daily per American rose to 11.5 for the week beginning April 20. That represents an increase of 18% from just a couple of weeks ago when
the average number of miles traveled daily fell to 9.8, its lowest point since the pandemic restrictions went into effect.
There are mixed signals about the underlying health of the ad marketplace -- both current and projected for the balance of the year. According to revised estimates released by eMarketer, the search
advertising marketplace will contract 8.7% during the first half, and 14.8% during the second half, while the digital display advertising marketplace will recede 5.5% in the first half and 18.1% in
the second half of the year.
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by November
2020.
UK digital ad spend was up 15.4% in 2019, compared to the year before, to reach GBP15.69bn. "Netimperative" reveals IAB UK and PwC figures show 56% of all spending was targeted at smartphones,
particularly mobile video.
If you are squeamish, look away now. New AA/Warc figures predict that instead of growing 5% this year, the UK advertising market will contract by 16.7%, "Mediatel" reports.
Sorrell's prediction for the holding companies may ring true as AA/Warc says the UK ad market will decline by 16.7% in 2020.
Nielsen found that audiences identified as "heavy sports viewers" are finding other shows to watch, as indicated by their tweets.
Amazon's brand value rose 32% in the past year as the e-commerce giant experienced surging demand among homebound consumers during pandemic lockdowns.
Republicans are 31% more likely than Democrats to say they feel at least somewhat free and unrestricted.
Just 50% of smartphone owners said they were likely to use the new Google-Apple contact tracing app, and respondents expressed doubt that tech companies could keep data anonymous. By contrast, 57% of
smartphone users trusted public health agencies to keep the information anonymous, while 56% trusted universities to do so.
The appointment comes shortly after SRDS was acquired by Adwanted Group. Kent led Kantar North America and earlier served in a number of roles at VNU including president of VNU Marketing Information
Services.
Staff numbers at IPA members fell in 2018 and 2019, the first time that agency head count has declined for two consecutive years, "Campaign" reports.
Most are not expecting a bounce-back in the fourth quarter -- and it could be creatives that continue to be hardest hit.
A "Campaign" survey shows that while 28% of adland execs are expecting growth to return to the UK advertising market in the fourth quarter, the majority suspect it won't being to happen until 2021.
A recent study suggests the COVID-19 pandemic has accelerated shifts in consumer behavior, leading to permanent changes in the way Americans watch, read, listen, play, shop, work and socialize.
Conducted by the IAB and the USC Center for the Digital Future, the study finds Americans coping with the pandemic report making life-altering changes in days, and most say they want to maintain the
positive ones including spending more time with their families. Most are watching more TV and streaming services, and more people have adopted online shopping and banking.
Nissan's "Refuse to Compromise" TV campaign garnered the brand a 27.8% overall lift in visitors to dealerships, according to Alphonso.
The No. 1 use of ad budgets recouped from the cancellation of sports-related TV buys is returning it to the advertiser's bottom line. That's what 43% of advertisers and media-buying executives told
the equity research team at Pivotal Research Group when it recently conducted a straw poll about TV sporting events cancellations.
While there have been volumes of research indicating consumers are feeling more anxious, worried, and depressed about their lives following the COVID-19 pandemic, it doesn't appear to be affecting how
they respond to advertising, including how much they smile when being exposed to it. That's the finding of a global analysis of the mean score of smiles of all the ad campaigns it's been tracking
using its patented facial coding technology pre- and post- the COVID-19 pandemic.
The net effect -- difference among those Americans saying they are using a medium more vs. those who say they are using it less -- indicates video streaming and live TV have benefitted the most from
the stay-at-home effects of the COVID-19 pandemic. That's based on a Research Intelligencer analysis of data from Havas Media's recent COVID-19 media study.
Time spent by Americans watching TV will rise for the first time since 2012, thanks to the nationwide pandemic shutdown. The average American is projected to spend two hours and 46 minutes daily
watching TV this year, an increase of 12.6% from 2019, according to new estimates released today by eMarketer.
In an academic paper published this week, Google researchers said they need to revisit an artificial intelligence-based healthcare project that fell short of expectations. The deep
learning tool showed great promise under lab conditions, but created unnecessary delays when rolled out into real-world clinical conditions. The project took place between November 2018 and August
2019, with fieldwork conducted at 11 clinics in the provinces of Pathum Thani and Chiang Mai, Thailand.