The concept of "the big lie" is essentially that if you tell a lie big enough and keep repeating it people will eventually believe it. Since most people tell small lies themselves in their everyday
lives, while they would never tell colossal lies -- so have trouble believing someone else would -- they are more likely to fall for the big lie than a small lie. President Trump has not only been a
master media manipulator, he has also been a master of the big lie - simple statements that strike an emotional chord, require no additional explanation, can be repeated loudly and often, and are
amplified by the conservative media/social media echo chamber. Recent examples of President Trump's big lies include, the Russia hoax, CNN and The New York Times are fake news, and mainstream media is
the enemy of the people. In this week's edition, I examine how this has turned TV from Trump's best friend to his worst enemy.
Tatta, formerly a senior exec at 605 and Cablevision Media Sales, was named president of ad intelligence and pricing data firm Standard Media Index and will report to James Fennessy, global chief
executive officer of SMI.
The focus of the brand boycott of Facebook has been on how it impacts its bottom line, especially ad revenues. But it has something greater at stake: Its brand value. Why does that matter? Keep
reading.
While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's Mindshare unit suggests they probably
are lying, even if it's to themselves. The research, which utilizes sophisticated neuro research methods to uncover what people are feeling at a preconscious or unconscious level, finds most really
are feeling "hopeful," not "optimistic." That's an important distinction, say the NeuroLab's analysts, because while optimism connotes a sense of "hopefulness in the future," hope represents a "desire
for future change."
A majority of fans overall and 76% of younger fans say they will support NASCAR sponsors that incorporate "Black Lives Matter" messaging.
Forty-two percent of Facebook employees are concerned about the burgeoning boycott by big advertisers, and 17% do not trust CEO Mark Zuckerberg's leadership. Those are two of the top line findings of
an anonymized survey of Facebook employees conducted by anonymous professional network Blind late last week.
Last year wasn't a good one for the Big 3 agency holding companies media services divisions in terms of U.S. billings growth. Their combined billings fell nearly 4% to $55.1 billion, according to
final tallies released today by Comvergence. Most of the erosion came from Omnicom Media Group's 10.6% slide, while Publicis Media declined 1% and GroupM rose 1%, suggesting the big winners were the
long- and mid-tails of the U.S. media services industry.
Griffiths, who has been CFO since January, will retain those responsibilities and run the company until a permanent CEO is named. Former CEO Eric Salama has opted out of an advisory role with the
company.
Omnicom's OMD remained the top U.S. media agency in terms of media billings volume, but Dentsu Aegis Network's Carat had the best year overall, jumping from No. 3 in 2018 to No. 2 in 2019, thanks to
an 18.5% gain, according to final estimates released today by Comvergence.
Consumers are expressing an increasing paradox about the impact of media technology -- they feel more dependent on it, but it makes their lives more complicated -- according to a multinational study
conducted by GlobalWebIndex for Worldwide Partners, a network of more than 70 independent, owner-led agencies. The study also drills into a variety of influences, especially the impact of the
COVID-19 pandemic on the acceleration of new consumer experiences -- particularly tele-health, retail, travel and tourism -- as well as the need for more human interaction.
"People want to see visible proof of actions being taken to keep them safe," Magid's David Bilicic tells "Marketing Daily."
This is the era of Peak TV+. In addition to broadcast and cable, we a bounty of major streaming services: Netflix, Hulu, and Amazon Prime Video and more recently, Disney+, Apple TV+, HBO Max, and
(soon) Peacock. Add in numerous smaller and more niche and targeted streaming services, and there's a lot -- possibly too much -- for most people to choose from. As someone who analyzes TV and
streaming content for a living, here are my recommendations for the best shows to binge on this summer.
Churn rates for OTT services overall rose 6 percentage points versus Q1 2019, reports Parks Associates, which points to more extended sampling trials as the competitive field continues to expand.
The U.S. ad market had another steep decline in May, falling 31% from the same month a year ago, according to the latest data from the U.S. Ad Market Tracker. May follows a 35% decline in April, and
an 11% decline in March, indicating that demand for advertising may not yet have hit bottom. The tracker, a collaboration of MediaPost and Standard Media Index, is based on the change in a composite
index value of all the media-buying data processed and modeled by SMI from the major agency holding companies.
Half of those surveyed in the South are worried about spikes in COVID-19 cases and 69% feel the need to wear a mask.
"As we enter the third week of mass protests across the US, the number of people going out and speaking against racial injustice has only grown," Horizon Media analysts write in the latest edition of
a weekly study tracking a variety of American crises, including the COVID-19 pandemic, an especially contentious political environment surrounding the U.S. election campaigns, unemployment and radical
injustice.
After months of social distancing restrictions, followed by some recent relaxation, Americans appear to be bracing for a new round of quarantines. That's the top line of the most recent findings of an
ongoing tracking study of American adults feelings of "restriction" vs. "isolation." While the data shows a pronounced drop recently in Americans' sense of being restricted, their sense of being
isolated remains acute. Horizon identifies this insight as "preemptive loneliness" as Americans prepare to return to a "disconnected existence."
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis of mobile
site data from retail, travel, luxury, and lead-generation brands.
Brand trust now ranks second only to price as the most important factors determining whether consumers buy a new brand or remain loyal to one. That's the top finding from the 2020 edition of the
Edelman Brand Trust Barometer.
Dentsu Aegis Network, whose agencies have long been proponents of developing proprietary advertising and media attention metrics, has announced it is working with TV audience measurement firm TVision
to develop "attention planning capabilities" based on its proprietary "engagement metrics."
Dodge leaped seven places from last year's results and is the first domestic brand in the study's history to rank highest.
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. Over the past few weeks, Vice has seen new words
added to keyword advertisers' "blocklists" that include: "George Floyd", "Black Lives Matter", "protest", "Minneapolis" and "black" people, according to a study released during the group's IAB
NewFronts presentation, presented by Marsha Cooke, senior vice president of Vice Impact.
Nicole Pike left Nielsen in mid-June to take up a position at YouGov as the Global Sector Head of Esports and Gaming -- a position uniquely created for her, it seems.
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a
non-incentivized psychometric assessment that triggers emotional and subconscious reactions from respondents -- may seem a little more qualitative than what we normally report on, but it's worth
considering.
"Brand loyalty is up for grabs!" That's the conclusion of a study from performance marketing platform Profitero analyzing Amazon's and other data. The aptly named "The Cheating Consumer" report shows
how supply chain shortages during the COVID-19 pandemic crisis, led to a significant amount of product shifting, even among brands consumers were previously loyal to.
One of the unintended consequences of the COVID-19 pandemic appears to have been a marked increase in the number of marketers utilizing in-house teams to buy video advertising via programmatic
platforms, according to the findings of study of 350 advertisers and agency executives conducted by Advertiser Perceptions for the Interactive Advertising Bureau. The "IAB U.S. 2020 Digital Video
Advertising Spend Report: Putting Covid in Context" found a 64% increase in the percentage of marketers buying video advertising via in-house programmatic teams.
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID IAB study finds.
"What makes competitive advantage truly sustainable is helping consumers avoid having to make a choice," says Marsha Lindsay, CEO, chief analyst, Lindsay Foresight & Stratagem, during an Advertising
Research Foundation presentation. Identifying the habits of potential and existing customers will generate greater returns.
Marketers are still feeling negative about their overall business environment, but they are slightly more optimistic that conditions will improve in the near future. Asked to rate their sentiment
currently vs. in the next six months, a World Federation of Advertisers COVID-19 tracking study found their net negative sentiment declined from -43% currently to -19% in six months.
The ad industry consensus for the global ad economy has moved firmly into negative territory, based on GroupM's update today. GroupM now forecasts the world's ad economy will decline 11.8% in 2020,
bringing the current consensus of the Big 4 ad agency holding company forecasting units down to -2.7% this year.