Americans' daily travel patterns continue to approach recent norms, as many states continue to ease restrictions and open places of public congregation, including businesses. The average American is
now traveling 12.5 miles daily -- which, while still well below recent norms, is 28% higher than the low point of 9.8 miles daily for the last week of March and the first week of April, according to
data for the week of April 27, released today by Geopath and Intermx.
When it comes to the KPIs (key performance indicators) used to evaluate the ROI of advertising, research companies -- both big and small -- appear much more focused on performance-oriented metrics
like sales than the advertisers and agencies they serve. That's one of the findings of the third in a series of "Organizational Benchmark" studies published by the Advertising Research Foundation
(ARF).
A month after benchmarking the impact the COVID-19 is having on the advertising plans of U.S. ad executives, the disruption has grown much more pronounced, according to the third wave of a series of
tracking studies fielded by Advertiser Perceptions.
"Mediatel" is reporting that an investigation by ISBA and PwC into the premium programmatic market has found only half of advertising spend reaches publishers and 15% disappears into what the
advertisers' trade body is calling "a black hole."
Brands doing good things for others are clearly seeing a lift in social sentiment.
Ad execs currently expect the ad-spending recovery to begin in Q3, according to findings of the third wave of an ad industry tracking study on the effects of the COVID-19 pandemic on the ad business
by Advertiser Perceptions. The study, based on interviews conducted with 151 advertisers and media buyers, finds that more than half (52%) expect ad spending to rebound in Q3.
American businesses are spending more time researching direct-to-consumer advertising, native advertising and search engine marketing.
The brand is supporting Distance Learning Projects that will help 2,000 teachers in low-income communities access resources.
To help marketers and retailers plan, prep and activate the "reopening" of their communities, Austin-based digital and experience design agency T3 has put together this nifty checklist for conducing
an internal assessment to see if they're ready.
While brand marketers and their advertising have gotten high marks for their messaging, marketing and public service during the COVID-19 pandemic, including a surge in perceived public trust for brand
marketers, when it comes explicitly to getting information to help understand the health crisis, brand rank as the least trusted source, according to the latest wave of a periodic tracking study
conducted by McCann Worldgroup.
Americans rank brands last behind local health services/doctors, mainstream media, government, friends/family and social media.
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The
segmentation schema is derived from a multinational study Accenture fielded among consumers in 15 countries earlier this month, and it says it found that "consumers are responding in a variety of
ways" ranging from anxious and worried to complete indifference.
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping.
Advertisers and agencies appear to be reaching the same level of content consumption interest they showed in mid-February, a powerful new index created by Bombora for MediaPost reveals -- before
the national health crisis began disrupting business and consumer patterns.
eMarketer, founded in 1996 and acquired by German publishing company Axel Springer in 2016, is being merged with Business Insider Intelligence, a research and reports division launched in 2015 by
publisher Business Insider, which was acquired by Axel Springer in 2015.
The study also found brand loyalty to be eroding during the pandemic and concluded that marketers that acknowledge consumer anxiety will have the best results.
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands.
After years of calling America's major news outlets "fake news," the President's own TV news brand has actually crumbled, while a first-time benchmark for Democratic opponent Joe Biden comes in at
nearly four times the incumbent's level, but nonetheless half of what the major TV network news brands yield. The unique analysis, which is conducted by independent brand researcher Brand Keys,
assesses the degree to which trust plays a role in valuing news brands. Since Brand Keys began tracking it for MediaPost in 2018, it has looked at both print and TV news brands, and has also tracked
the President within that.
With two in three Americans sheltering in place, one in five unemployed, and three to seven Presidential, Gubernatorial, and/or Mayoral press briefings daily, there are hours of wall-to-wall
"breaking" news covering the COVID-19 crisis. So it's no surprise that broadcast and cable networks have seen big bumps in viewership. The question for this fifth wave of tracking is, while there are
more viewers, how strong is viewer trust for the TV news brands they watch regularly?
In somewhat better news, distribution revenues from pay TV providers were down 6% to $354 million. Streaming services posted mostly flat revenues.
While the bond between people and food will never change, people's relationship with restaurants has. It depends on whether or not they use a food delivery app.
TV news tends to be a safer environment than more lighthearted fare like comedy shows for commercials that show how brands are responding to the COVID-19 crisis.
As many American employees feel remote work will replace physical offices as those who don't, according to findings of a study of American office workers conducted by digital agency Blue Fountain
Media. The study, which surveyed 1,000 employees ranging from clerical to senior management, didn't specifically ask people in the advertising, marketing or media industries, but it found that 42%
believe remote work will eventually replace physical offices, while 41% don't, and 17% were indifferent, believing it could be a mix.
Total TV ad revenue from all Disney's national TV networks could tally $5.8 billion, says MoffettNathanson Research, which estimates a modest recovery in 2021 -- up 10% to $6.4 billion.
Two months into the COVID-19 pandemic, more Americans say after the crisis is over they plan to spend less time with media. That's one of the findings from the eighth weekly tracking study from
Mindshare. Far more Americans (50%) told Mindshare they are likely/very likely to spend less time with media than those (41%) who said they are likely to spend more time with media following the
pandemic.
One of the fundamental changes the COVID-19 crisis is having on the way we think, feel and behave is the role our personal hygiene plays protecting ourselves -- and others -- in an era of pandemics.
ESOMAR, the global voice of the data, research and insights community, moderated its first TV "at home" seminar April 30, covering the status of marketing and media research in a post-COVID-19 world
from a wide range of perspectives.
Consumers are rethinking their discretionary spending habits. About 64% say they're planning to cut their total spend and 55% say they will cut at least 10% to 20%. One-third of consumers in the U.S.
will cut between 30% and 40%, and one in five may slash their budgets by 50% or more.
One of the most disruptive effects of COVID-19 for brands may be the impact it could have on brand loyalty as many Americans begin shopping for alternative brands and retailers. That's one of the most
troubling findings in the latest edition of weekly tracking study from McKinsey, which finds significant percentages of Americans have already begun switching and/or trying new brands, and that a
majority of those plan to continue using them.
There are some small, but telling insights about the impact the COVID-19 pandemic is having on the daily media routines of American households contained in the latest edition of NPR's and Edison
Research's "Smart Audio Report."