Linear TV viewing for kids 2-11 dropped 8% for national kids TV networks in April vs. the same month a year ago, according to a Nielsen analysis -- an improvement over regular 20% declines from 2018
and 2019, Bernstein Research says.
Half of ad execs don't expect anyone to buy more than one quarter's worth of TV ad inventory in this year's upfront network TV ad marketplace, negating the very nature of the upfront.
Thirteen email service providers are rated by several factors, including overall current offering and strategy.
Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan
out their campaigns from search to television.
Ad spending during this year's upfront network TV marketplace will decline 33% from last year's, if one occurs at all. Those are the findings of the most recent wave of COVID-19 pandemic tracking
studies of U.S. advertising executives conducted by Advertiser Perceptions.
"The myth by some in the government that people are just rushing to burst out of their homes to get back to a full normal just isn't in the data."
An analysis of current market shares in the food delivery services market indicates Uber would end up nearly half the marketplace, according to data from Edison Trends. The data, which is derived from
Edison's nationally representative consumer panel, is based on 190,000 individual food delivery service transactions in the month of April, and indicates a combined UberEats and GrubHub would have a
48.5% share of the market, leap-frogging ahead of DoorDash's 46.5% share.
There is a significant amount of pent-up demand for travel, GasBuddy CMO Michael DiLorenzo tells "Marketing Daily."
Limited-time rentals promise to be a lucrative channel for studios and streaming partners, especially if they can establish a business model that draws more at-home renters without cutting them off
from theatrical ticket sales.
Another month into the COVID-19 pandemic and major marketers are indicating much more protracted or deferred advertising campaigns.That's the finding of "Wave 2" of the World Federation of
Advertisers' just-released "COVID-19 Response Tracker" study. The study shows more than two-thirds (69%) of marketers are delaying campaigns by a quarter or longer, which is up from 52% in March.
eMarketer has revised its estimates for average time spent daily with social media, thanks largely to gains by Instagram and Snapchat. The revision, which reflects the impact of the COVID-19 pandemic,
and the fact that many locked down Americans have been spending disproportionate amounts of time on media overall, projects the average American adult will log an average of one hour and 22 minutes
per day on social media this year, up nearly seven minutes of 2019.
"Retailers should capitalize on industry growth by honing in on their competitive advantages and competing from all directions," says Acosta's Colin Stewart.
Nearly half of Americans believe the White House is the No. 1 source of false and/or misleading information about the COVID-19 pandemic in the U.S., while a third think it's the mainstream national
media. That's the top-line finding of the Knight Foundation's and Gallup's "Infodemic" report, which surveyed a nationally representative sample of Americans in mid-April to understand how they were
getting information about the pandemic, and which sources were most likely to contribute to disinformation.
Data from SQAD shows change in average prime-time ad-unit costs from the first quarter to April, when ad demand plummeted due to pandemic.
In another sign of weakening ad demand -- and a troubling indicator for 2020-21 upfront network TV ad negotiations -- the delta between upfront and scatter ad prices narrowed to its closest point in
recent memory in April, according to a 'Media Daily News' analysis of data from SQAD. With just $17,218 separating the average scatter ad unit price from that of what advertisers bought in the
upfront, April's ad pricing removes one of the major arguments for buying network TV ad time upfront: price protection.
As of Q1 2020, more than three-quarters of U.S. broadband households were estimated to be subscribing to at least one over-the-top subscription video-on-demand service, according to an analysis of
Parks Associates trend data by Marketing Charts. Given a variety of survey-based data on consumer media behavior shifts during the pandemic, watch for that statistic to soar soon.
If there is a "bottom" to the rollback of ad spending during the COVID-19 pandemic, it probably hasn't come yet for about half of ad execs. That's the finding of a report published by equities
research firm Pivotal Research Group, based on surveys it conducts with the ad industry.
At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unmet consumer need; a healthier,
dairy-free alternative to ice cream. Both lactose intolerant, the two discovered banana "n-ice cream"- frozen banana chunks blended with a little almond milk. "Like lightning striking," Hakuna Brands
was born.
With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, and Dentsu Aegis's Merkle/M1) owning Big Data brokers -- and with a litany of independent players in the marketing data supply
chain -- the Association of National Advertisers this morning published a report outlining uses cases and a framework for assessing who, what, when, where and why marketers should work with one of
them.
With at least half of Madison Avenue (IPG's Acxiom, Publicis' Epsilon, and Dentsu Aegis's Merkle/M1) owning Big Data brokers -- and with a litany of independent players in the marketing data supply
chain -- the Association of National Advertisers this morning published a report outlining uses cases and a framework for assessing who, what, when, where and why marketers should work with one of
them.
One of the most surprising developments surrounding our coverage of the COVID-19 pandemic is the degree to which real-time marketing or media data has become a proxy for epidemiological data,
revealing patterns of human behavior changing in response to the disease. First it was Google search and Amazon sales data ascribing how people were researching and preparing for it. But more
recently, ad industry data developed for marketing and media planning have become leading indicators of a return to some normalcy.
Commerce Signals' COVID-19 Consumer Spend Impact Dashboard analyzes changes in payment card revenue across consumer categories, online vs offline sales changes, regional differences, and more.
Despite months of nearly wall-to-wall coverage of mostly been negative news, Americans have a mostly positive view of the news media's handling of the COVID-19 pandemic to date. That's the main
finding from a just-released study from the Pew Research Center based on a survey of more than 10,000 Americans conducted in late April.
Both 2020 Presidential candidates are "under water" when it comes to their handling of the COVID-19 crisis, but there has been a pronounced improvement for Democratic challenger Joe Biden vs. the
incumbent. That's the finding of a "Marketing Politics Weekly" analysis of data published by Resonate. The data, which comes from two studies asking Americans a series of questions about the impact of
COVID-19, including whether their opinions have gotten better or worse about each candidate since the pandemic began.
As small- and medium-sized businesses rethink their ad spend, the mid-April forecast seems more stable than numbers gathered in late March, Borrell Associates says. SMBs are using marketing to
substitute for other forms of communication such as face-to-face interactions, the April forecast show.
Virtual pay TV providers for the first time ever have lost subscribers on a quarter-to-quarter basis, according to MoffettNathanson Research. These providers were once considered the savior of
traditional pay services such as cable, satellite and telco.
Even pre-pandemic, a significant number of Americans were already jealous of their romantic partner's interest in smartphones and other technologies.
Ordinarily, the new television season starts in late-September. Ordinarily, advertisers and their agencies, TV critics, and media analysts like me, would be getting ready to attend the broadcast
network upfront schedule announcements and begin the process of watching and evaluating all the new fall broadcast pilots. Ordinarily the advertising industry would be getting ready for the June
upfront marketplace, when upward of $20 billion of national commercial time is bought and sold for the next broadcast year. But these, of course, are not ordinary times. In this week's edition, I
provide a "how-to" guide for evaluating the potential of TV pilots.
Heading into one of the worst periods in recent advertising history, The Trade Desk is trading at an all-time high not in its ad trades, but the price of the company's publicly traded shares. The
reason, say some top Wall Street analysts, is a bull indication for the programmatic ad marketplace despite bearish ad industry indicators.
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords.