The main bookmakers have come together to form the Senet Group, gambling's equivalent of the drinks industry's Portman Group. The 9 pm watershed on "free bet" adverts they're offering is a red herring, as it only protects people too young to open accounts.

Twitter is finally rolling out its Buy button. For brands with a very loyal niche following, the news is probably fairly positive. But for the mainstream, will people notice offers in such a crowded space -- and will they trust Twitter with their payment details?

Why does Twitter need nearly the equivalent of another float within a year of its LSE debut? If it's in financial trouble, nobody told Wall Street, because its shares have rallied to beyond their initial float price. If it is to buy companies, there really must be a whale on the other end of the line. It certainly seems the company is using low interest rates to amass a huge war chest.

Combine Apple Pay with iBeacons and what do you get? Aside from a privacy issue there are obvious answers for, you would get wireless offers, redemption and payment options that are tailored to each customer not just through what a store knows about them but what their spending habits depict. A powerful combination -- no?

The data is in, and it turns out the larger screen and payment facilities of the iPhone 6 are going to benefit some brands more than others. If you sell top-end executive cars like the BMW 5 Series or hot tubs, skiing trips, cruises or holidays in Turkey, you just might want to get excited on Friday, then very excited the Friday after.

Today's news from the World Federation of Advertisers that nearly three in four advertisers prefer traditional media buying over programmatic shows the deep concerns brands have with automation technology. To placate those fears, agencies must be able to answer the five crucial questions all brands want answered.

Twitter has dropped another hint that an algorithm might be applied to timelines, rather than ordering tweets by time alone. Users will likely be up in arms -- but the central question Twitter must answer is whether it will continue to always allow a brand to tweet all its followers all the time. Or will it do a Facebook and hide some fans from brands until they pay to promote content?

September's mobile phone bills are proving to be a shocker for those who idled away on holiday as Ice Bucket Challenge videos automatically ate into and surpassed their monthly data limit. Will Facebook follow in Google and Apple's footsteps and make the damage good? Don't hold your breath.

The biggest challenge right now for agencies is how to automate digital display without making their advertising clients feel like they're being ripped off, or their brand is in danger of appearing against content they don't want to be associated with? As tech companies threaten to step in between agency and client, the need for quantifiable reassurances has never been greater.

Netflix deserves a lot of praise for today for very publicly acknowledging that its previous strategy of filling the Facebook pages of subscribers' friends with details of what they have been watching is counterproductive. Brands must empower and enthuse people to actively share and discuss their content rather than keep leaving the social equivalent of graffiti on their walls.