by Sean Hargrave on Nov 30, 9:01 AM
Meetrics has compiled a list of why ads are unviewable, and although the reasons are familiar, the league table makes interesting reading.
by Sean Hargrave on Nov 27, 7:50 AM
Black Friday shows that online retailers have improved capacity -- but only to frustrate shoppers trying to avoid a fistfight.
by Sean Hargrave on Nov 25, 6:42 AM
DisneyLife seems to offer little that isn't already available for a higher monthly subscription than Netflix or Amazon Prime. It doesn't even offer Frozen!
by Sean Hargrave on Nov 24, 9:01 AM
Brands building Data Management Platforms is the big industry trend to watch going forward in my opinion -- and could significantly alter the way brands engage with agencies.
by Sean Hargrave on Nov 23, 8:10 AM
They've got great pension deals, and time to spend it. Could the retired be mobile marketing's next big thing?
by Sean Hargrave on Nov 20, 9:24 AM
If content is king, Sky reigns on with its Q service, due to beam entertainment to screens around the home and beyond.
by Sean Hargrave on Nov 19, 8:31 AM
Hey, there's this channel that Millennials spend 2.5 hours per day with and love -- get in quick before the gurus kill it off!
by Sean Hargrave on Nov 18, 8:18 AM
A one in five engagement rate with digital content has to be celebrated, doesn't it? Which other channel wouldn't kill for such a "problem"?
by Sean Hargrave on Nov 17, 9:14 AM
Facebook's head of ad tech summed it up perfectly -- the way forward is getting compelling native video in front of customers, not mobile banners they want to block.
by Sean Hargrave on Nov 16, 9:07 AM
Digital outdoor has largely replaced posters with pixels, but getting real-time and automated could begin to change this soon.