And if so, are they opening up a route for consultants to get more of a foothold in advertising and marketing?
As the ad industry defends itself against new kids' and junk food regulations by claiming to have "little impact," I'm wondering why brands should give them millions of pounds in the first place.
Brits own the loyalty cards but don't know what they mean -- so they don't carry them. Why haven't brands already figured out that the answer is mobile?
Would you like to make a tech giant with a questionable tax and HR record do away with most of the staff in a store so you have nobody to talk to? Thought not. Me neither.
Facebook was responsible for nine in ten interactions with a Christmas tv ad and 60% of views. A clear line is emerging between the leader in video discovery and the top video destination.
Print has arguably reached its nadir where print ad revenue losses balance out with digital gains, but don't expect bounce-back from titles relying on growth when they barely touch the popularity online of the BBC and Facebook.
It isn't just you. In a relatively flat market preparing for zero-based budgeting, rivals really are buying growth and making consolidation the tune the industry will dance to next year.