Can't think of an app that suddenly offers you more based on where you are? It's surprising that proximity isn't built into more mobile brand experiences.
There will be blood on the carpet by the end of the week. Whose should it be? Agencies for not using the right tech, or the tech guys for not living up to their brand safety claims?
Funding hate and terror is up there as among the worst things you can say about a brand. But why, oh why, when JICWEBS certifies brand safety certificates did they not work with an approved supplier?
Despite the headlines, it's not just about political allegiance. 2017 will be all about ethical brands acting responsibly.
It's a great time to have been an early investor in Snap as it races toward a massive liquidity event, but can companies that haven't made a profit like Snap and Twitter ever justify their float hype?
JICWEBS has issued its first fraud detection certificates just as brands such as P&G have begun standing up to agencies, demanding more clarity in media's "murky" waters.
If nearly two in three of us would pay extra for a simpler experience and recommend it to friends, isn't it it time that brands stripped back choices for us?
Zero-Based Budgeting is surely more a benefit than a threat because in the age of procurement, it changes the conversation back to one of value and ROI, not a cost-driven race to the bottom.
Brands are using "dark social" sharing to target digital display campaigns in which, it is claimed, success shoots through the roof. Is dark social the key to saving display from that "only one in a thousand" people click-through statistic?
The majority of consumers think branded content is just in the way of their online experience. Every storyteller will reveal that this is because they're not involved. If there's nothing in there for them, why should they be interested?