We've all heard of user-generated content. But here's an interactive user-generated campaign that comes to life when the user (pedestrian) walks past.

Can your name double as a city name? Are you a club owner, former pro athlete, restaurateur, fashion designer, philanthropist or lifestyle editor? Then Level Vodka wants your number.

On the theory that "IBM's story is best told through the stories of their most successful customers," the company brought a series of case studies to life online.

December is a busy, profitable month for retailers and the slowest time of the year for the real estate industry. One home building company decided to target families at a holiday-centric location, location, location (as in the old real estate saying) -- Christmas tree farms. Talk about combining family, festivities, homes and advertising in one fell swoop.

This takes the message in a bottle concept to a whole other level.