• Direct-Mail Campaign Shines Light On Hidden Bank Fees
    When saving for one's retirement, every little bit helps. Sometimes retirement plan providers plant their fees inside the 401k plans they are creating, which can come as a costly surprise to consumers. Not to mention, it means consumers earns less on their investment than expected. West Coast-based First Western Trust decided to expose this hidden business with a direct-mail piece that uses a black light to unearth fees written in invisible ink.
  • Sniff 'N Smack: LG Mobile Banners Sniff Out And Talk Performance Smack To Your Current Smartphone
    It's great to discover more and more brand marketers beginning to leverage addressable or smart advertising: the ability to serve customized messages to different audiences at different times in different locations. It really isn't that hard, and it's actually something that's been around for quite a while. It's just that most upper-funnel marketers continue to prefer pushing their awareness message to as many eyeballs as possible while leaving the more challenging "activation" work to their lower-funnel digerati to wrestle with, in a world of dismal CTRs.
  • 'Time Out Shanghai' Campaign: Finding Lost Phone -- And Adventure
    Back in the old days, before cell phones existed, it was a common event for someone to misplace his or her wallet. Nowadays, you're more likely to hear a story about a friend losing their cell phone than a wallet. So if you see a cell phone on the ground, are you more likely to ignore it and keep walking -- or pick it up and turn it in? This good deed was tested to an extreme degree in Shanghai this summer, when Time Out Shanghai purposely "lost" its cell phone and rewarded the person who found it with an …
  • Sprint Cinema Campaign Is A Complete Turnoff
    Most in-cinema advertising features lavishly produced trailer-like spots that attempt to match the production values and epic sound and picture quality of the movies they precede. As movie trailers have become louder, attempting to cram as many 10-frame shots from the feature into them as possible, the corresponding ads have followed suit - including attempts to drive tune-in to unscripted cable reality shows that end up appearing more like trailer spoofs than ads themselves. Enter SPRINT's "No Talking or Texting during the Movie" campaign - a parallel reality of 3D sequences delivered to your phone when you power up after …