With an abundance of superhero-themed movies out this summer, from "IronMan," "The Dark Knight," "The Incredible Hulk" and "Hellboy II," The United Way of Chicago launched a campaign to encourage volunteering by comparing the experience to having superhero-like qualities.
In the grand scheme of fruitvertising, (not that I'm thrilled with the concept), I've always wondered why bananas were selected as the test fruit. Bananas are small in comparison to many fruits, and most fruits are already affixed with stickers, so I'm guessing it had something to do with bananas being a popular, accessible year-round fruit.
Giving blood is one of the easiest ways to give something back to your community and beyond. This anonymous act of good will now has a public forum in Canada, where blood recipients can thank their anonymous donors.
Creative uses of ad media are not as easy as it seems. Sometimes less is more and simplicity trumps over-thinking. There are countless agencies that "get it," although not all uniquely executed campaigns are showered with accolades. Which makes me wonder: what recent campaigns get agency folks excited? Better still, what campaigns not created in-house motivate and get your motor running? I extended my feelers and started asking agencies this question.