Internet radio station Pandora launched a series of workout stations back in September as a mix of music for anyone who doesn't have time to sift through the company's digital music collection and create the ideal workout playlist. To launch its lightweight running shoe, PUMAGILITY, PUMA sponsored every workout station on Pandora throughout the month of February,
Forum, the largest mall in Helsinki, has a new tenant for the next few weeks: a pop-up caf named Kauko. At first glance, the caf looks pretty ordinary; it sells coffee, snacks and offers WiFi access. The catch here is a big one.Every aspect of the store's ambience, from the customer service, height of tables and chairs, to lighting and music, is controlled remotely, online, in real time.
2012 was the year of the extended pre-release of Super Bowl ads (Volkswagen, Kia, Honda, Acura, Toyota -- notice a categorical trend here, people) and watching my element of surprise fly out the window. I'd like it back.