Because it's a closet gamer that loves its owners. A green parakeet with magical powers is the star of an international kiosk broadcast piece for Xbox 360. Part of the brand's "Jump In" campaign, the 90-second video is running internationally in stores that sell video games.

TIME magazine launched an outdoor ad campaign in London using its easily recognizable red border and targeting international business travelers.

Picture it: MediaPost's office, about a month ago. The mail arrives on schedule after lunch, and yours truly receives an unmarked envelope, postmarked from Colorado. I open the mystery package assuming I'd find creative from a breaking campaign. What I find is a Starbucks napkin, some funky symbol and a URL talking about "The Purification." What gives?