Get your mind out of the gutter. This interactive campaign coincided with the launch of the 2008 Sports Illustrated swimsuit issue, yet this is the first time I've heard of it. Then again, I'm not the target audience. Taco Bell partnered with SI swimsuit model Daniella Sarahyba and created a Web site, created by Draftfcb Orange County, that transforms visitors into virtual photographers on a photo shoot on Grand Cayman Island.
The latest ad medium to cross my desk comes in the form of fog, dry fog. A company appropriately named FogScreen has created one and two-meter walk-through projection screens where advertisers and brands can display logos, videos, case studies and pictures mid-air.
Burnt rubber is the scent loved only by NASCAR drivers, fans and tire companies. In a print effort promoting its NASCAR Hot Pass product, DirecTV gives readers a firsthand whiff of the overpowering aroma that envelops drivers throughout a race. And it's not hot dogs and beer.
The South Carolina Parks Recreation & Tourism department looked no further than Chicago to find a way to promote tourism to the entire state rather than hotspots such as Charleston. An impressive guerilla campaign in four Chicago parking garages showcased South Carolina as a fast, warm getaway option for Chicago residents schlepping through the city in single-degree temperatures. Because nothing excites a freezing commuter more than a visual taunt of sandy beaches and pristine golf courses.
Talk about putting a face with a cause. The Denver Rescue Mission, a non-denominational Christian charity, launched its first capital campaign in more than 10 years to raise $12.5 million by June 30. All donations are via the Web site.