The use of a cowbell is optional in an online campaign for the BC Dairy Association. Aspiring music composers in British Columbia can put their talents to the test by creating an original piece of music that will be judged by a herd of cows.
Google launched a crowd-sourced website for members of the ad industry to highlight their current and recent digital campaigns and the role technology played in the creative process. The Creative Sandbox, developed by AKQA, allows agencies to submit any digital work that launched starting with September 2011 onward.
When you want an honest opinion, the best person to ask is a kid. They offer unfiltered answers that might not be flattering -- but they are sincere. Art collective Audio Tour Hack did just that with "MoMA Unadulterated," when it brought New York City kids from kindergarten through fifth grade to the Museum of Modern Art's permanent fourth floor collection and asked for feedback on iconic pieces of art. "MoMA Unadulterated" is the second in a series of audio tours designed to make visiting museums entertaining and enjoyable for anyone, regardless of how much they know about art.
Sometimes even the behemoths, like Google, need help from the little guys. Going where no Google Street car could go in Belgium -- chalk it up to countless narrow streets -- Toyota equipped its iQ city car with a camera to complete Google's Street View for Belgium.
Who says rock and roll must have all the fun during political season? To promote its yearly folk festival, Kent State University created a mock political campaign urging music lovers to "Vote Folk."