• Driving Dogs Continue To Drive Adoptions In New Zealand
    A New Zealand campaign launched in December continues to encourage the practice of adopting shelter dogs. The New Zealand arm of the Society for Prevention of Cruelty to Animals (SPCA), teamed up with animal trainer Mark Vette from Animals on Q, MINI New Zealand and its agency, Draftfcb New Zealand to teach three shelter dogs how to drive a car. Monty, Porter and Ginny were taught how to brake, shift gears, turn the steering wheel and accelerate in a modified MINI Countryman Coopers.
  • Hospital Targets Doctors With DM Poster Of The Hippocratic Oath
    The University of Colorado Hospital and its agency, Cactus, launched a print series three years ago, with frameable art prints, mailed to a large audience of doctors, that highlighted the hospital's advancements in various departments. This year, again armed with a small budget, Cactus sent a direct-mail piece to doctors nationwide, describing this year's print: a high-end, limited-edition letterpress poster of the Hippocratic Oath (health-care workers' oath of professional conduct), hand-cranked on a 1961 vintage Vandercook proof press. Since this art print was a limited edition, doctors had to act fast and reserve their copy online.
  • Audi Canada Brings Consumers On Miniature Test Drive
    This isn't your parents' version of slot-car racing. Audi Canada set out to reinvent the test drive by creating a miniature outdoor installation where passersby could test drive a custom-made 1:32 scale Audi A4 quattro using an iPad as a controller.