Gaming and eating come together in a location-based campaign for McDonald's China. TBWA\Helsinki and Gamelab collaborated with Rovio, creators of the popular Angry Birds franchise, to create a customized game that's available for download when a gamer is playing Angry Birds inside or near a McDonald's in China.
Remember the good old days when kids played outside in the fresh air for hours on end and had to be forced to come in? Then you've probably heard stories of your parents walking to school in the snow, uphill, when they were young.To promote the "Unboxed: Adventures in Cardboard" exhibit, The Chicago Children's Museum launched Mister Imagine's Toy Store, a pop-up store in Chicago's Wicker Park. This toy store, however, was nothing like a traditional toy store with games, videos, dolls and books. This toy store sold cardboard boxes, and nothing else.