If users fall in love with their iPod Touch, they can have it added to their bill. Because buying one in a real world setting might require human contact.

We've seen bar codes placed in print ads that drive viewers to a microsite housing additional brand information. Coca-Cola launched an ad campaign in Singapore offering free downloadable content to consumers who scan its cans.

Chocolate is good, especially if the chocolate is wrapped around a caramel. Even by themselves, caramels are delightful. And ice cream can be phenomenal. Not for a steady diet, mind you. As I repeatedly tell my kids, treats are additive to a good, healthy eating plan, not a replacement for the vegetables. That is why I like the recent Escape from Hamsterdam game from Kia. This campaign has all the hallmarks of a real treat: a Facebook app, a game requiring a webcam, and an augmented reality experience. For the young, educated target audience, the elements are right on path …