Three weeks ago, I wrote about a trio of BBH Barn interns who created Sartalics, the font to use when being sarcastic in email, tweets and texts. Emoticons are for the emotionally challenged; this eliminates those pesky misunderstandings in cyberspace. Now, you'll recognize a dis and deal with it. At the same time, another intern troika, also asked to "change perception famously," came up "The Social Tattoo Project."
This past spring, Converse created The Canvas Experiment -- a giant moving wall containing close to 500 Converse Chuck Taylor All Stars in red, white and blue. Or 20 shoes high and 24 shoes wide.
On Aug. 6 at the Grove Shopping center in Los Angeles, ACTIVATE drinks brought my favorite SportsCenter ad to life and raised money for a worthy organization.
Three BBH Barn interns in the New York office were tasked with creating a campaign using the theme, "change perception famously." And so the font Sartalics was born. Sartalics is a reverse italics font to be used when tweeting, emailing or updating your Facebook status with a sarcastic comment.
The X Games 17 took place in Los Angeles last weekend, and Wieden+Kennedy New York created an offline way for fans to interact with X Games' athletes from an online venue. Introducing Human Twitter, bringing tweets to life on the small screen, with ESPN the network behind the project