• Mercedes-Benz Gives Lesson In Auto-Speak
    Mercedes-Benz spread the word about its smart fortwo car in China in a new way, using technology that inserts ads into residents' online spoken English lessons.
  • DOOH! DROID Does Times Square
    Verizon Wireless took to the streets of New York City -- Times Square, to be exact -- to promote DROID's built-in location-based voice search feature. Passersby took control of two digital out-of-home billboards -- Thomson Reuters and Nasdaq -- in real-time, using only voice commands.
  • When Brilliant Creative Misses The Mark
    There is no shortage of campaigns running rampantly across the Internet that fail to successfully marry media to creative, or product to audience. Are we losing sight of simple but vital "marketing common sense" in the digital age?
  • Reaching An Audience By Speaking Its Language
    Everyone likes a good mystery, which helps explain why people gravitate towards puzzle ads. They're especially fun to solve, especially those targeting a niche audience, guaranteeing that the average person remains unaware of the brainteaser's agenda.
  • Apparel Tags Now Promote Caring For Clothes AND Planet Earth
    Goodwill was looking for a way to increase its yearly donations through an initiative that costs nothing. Sounds impossible, but Goodwill's pro bono agency, BBDO West, came up with a way to use something already found in clothing -- care tags -- as a courier of Goodwill's message.