• Actimel Uses The Toaster As A Branding Device -- Literally
    Have you had your Actimel today? If not, check your toast. It will speak to you. Wunderman Brazil turned toast into an edible advertisement to promote Danone's Actimel probiotic yogurt drink. For those of us stateside, Actimel is marketed as DanActive.
  • A Whopper Of A Channel -- For Viewers With a Taste for Static TV
    Yule Log. Rotisserie chicken. Whopper sandwiches. Or, things you can watch on TV 24/7, atop flames. In one of its last campaigns for Burger King (it will soon be replaced by mcgarrybowen), Crispin Porter + Bogusky created a channel on DirecTV that displays nothing but a flame-broiled Whopper sandwich.
  • Can Santa Monica's Mobile-Coded Garbage Cans 'Heal the Bay'?
    At the very least, it will make beachgoers think twice about leaving the beach before discarding their trash. The City of Santa Monica teamed up with Heal the Bay, a nonprofit that works to keep Southern California coastal waters clean and safe, to outfit 500 trashcans with QR (quick response) codes to encourage beachgoers to clean up after themselves. It seems like a no-brainer, yet the less-than-pristine state of the average beach tells a different story.<
  • Edy's/Dreyer's Sends Top Facebook Gamers To Real, Not Virtual, Farmville
    To promote the launch of the latest flavor, Gogi White Grape, of its frozen fruit bars, Edy's/Dreyer's teamed up with Zynga to send top FarmVille players to Farmville, Va. to plant a fruit orchard. The virtual will become reality on June 13 when four top FarmVille players, hand-picked by Zynga, will travel to Virginia to plant an orchard.