Pentax launched a campaign this month in the form of a commuter train wrap in Portland, Ore. with glowing effects. The train was covered with GlowSkin, an electro-luminescent wrap that sends a programmable, low-power signal through thin lamps, allowing sequential and animated illumination.

Earlier this year, Greenspon Advertising Southeast created and executed an ad buy in men's urinals throughout 50 bars and restaurants in Charlotte, N.C. promoting the ECHL hockey team, the Charlotte Checkers. The campaign got out of hand, however, and made its way into dirty hands when the hockey pucks started disappearing.

NBC chose an obvious outlet--the Entertainment Weekly fall TV preview double issue--to promote its new series "Kidnapped" with a unique insert.