• One For The Record Books: Long, Long Ad Promotes Long Flight
    Calling Guinness: If this isn't a world record for the world's longest commercial, I'd like to know what is.Emirates launched a nonstop flight from Dubai to São Paulo in October. The first-ever direct flight between the Middle East and South America lasts 14 hours and 40 minutes, the same amount of time the airline's nonstop advertisement lasts.
  • Fish Used As Bait -- And Dinner -- To Reel In Prospective Boat Buyers
    If you catch it, someone else will prepare it. Should this campaign be subtitled BYOF (bring your own fish)? Beginning next year, Triumph Boats is moving a portion of its ad dollars normally allocated to large boat shows toward a smaller, more grassroots effort.
  • Credit Union Teases Another Campaign Against Big Banks
    Who or what could possibly be hated by a bank? Rather than responding, "The line forms to the left," Houston residents were left shaking their heads at an outdoor teaser campaign that simply stated, "Banks hate us."