You take the good. You take the bad. You take them both and there you have... advertising, of course! Often, the bad ads are more memorable than game-changing creative, thanks to an ad's spokesperson, jingle or the product shilled. Last week, Consumerist.com announced the winners of its first annual Worst Ad in America Awards. The winners, if you want to call them that, were selected by consumer votes, totaling more than 100,000. See if you agree with the majority.

Honda created a 3D circus in Times Square last Thursday with "CRZ3dNYC," an event showcasing the 2011 Honda CR-Z Sport Hybrid.

Solving a puzzle, whether it's work-related or a brainteaser, gives the problem-solver a proud sense of accomplishment. Think of what an "a-ha" moment on the face of a child resembles. I bet you're smiling.The Greenville Literacy Association in Greenville, South Carolina used a guerrilla campaign with street optical illusions to illustrate the services the company provides to its adult literacy students.

How do you promote Microsoft Office 2010 and SharePoint 2010 to a target audience that's difficult to reach with traditional ad campaigns? Create a campaign that speaks their language: techy.

Peas are traditionally kept inside refrigerators. That is, if you go the conventional route.

A cancer diagnosis turns a person's world upside down. Showtime temporarily turned Web page viewing upside down, with a digital campaign promoting its new show, "The Big C." The series, which premiered Aug. 16, stars Laura Linney as a teacher recently diagnosed with terminal cancer.

Growing up in the 1980s, I watched "The Jetsons" and fully expected to be driving a flying car as an adult. I'm still waiting. When the Internet became a prevalent tool in people's lives, I wondered how, and if, smell would ever be combined with computing technology. A campaign in Brazil went from online to offline in a matter of seconds, with a banner Web surfers could hold and smell.

An ongoing campaign for the Rhode Island Food Bank proves that you can accomplish something with nothing. In this case, 40,000 empty cans of "Nothing" went on sale for $2.99 each at local supermarkets -- $2.79 of which went directly to the food bank.

Mixed with content, music acts like baking powder, binding a connection with the audience. That's why movies rely on music scores and songs in the forefront to elevate the senses of their audience, and television commercials do the same exact thing. So what's the problem with online advertising creative? It can't be heard.

Yogi Tea launched an online campaign guaranteed to brighten the day of countless tea lovers. Yogi created a well wishes microsite where consumers could send online inspirational messages, written on a tea bag, to friends and loved ones. In addition to the customized e-card, recipients get a pair of Yogi tea bags in the mail.