The New York office of Deutsch has hired JWT New York’s Matt Baker as chief strategy officer. He’ll report to Deutsch NY CEO Val DiFebo. Baker will have oversight of Deutsch’s brand planning (traditional and digital), data analytics, and communications planning teams, working across all clients including Johnson & Johnson, Busch, PNC Bank, Siemens and DraftKings, among others. At JWT New York, Baker led the strategy department on brands including Rolex, Johnson & Johnson, Nestlé and Kleenex. Earlier Baker served at Anomaly where he was director, strategy & innovation for the agency’s Google account, including Google Glass and Android Wear. …

WPP affiliate Richard Attias & Associates (RA&A) has appointed former International Olympic Committee (IOC) executive Panos Tzivanidis as its CEO, and Maureen Mitchell, who most recently served as Director of Scheduling and Operations for the Office of House Speaker Paul D. Ryan, as Chief of Staff. They will be based out of RA&A’s New York City office.   RA&A was founded by Richard Attias, who is credited with restructuring the World Economic Forum in Davos when he took over as producer from 1996 to 2006. Attias will continue to serve as Executive Chairman of his namesake firm.  WPP bought a 30% …

Interpublic’s Huge has named Dwayne Raupp, formerly with WPP’s Ford-dedicated agency GTB, as executive creative director of its Detroit office to lead the agency's creative team as well as bolster its design capabilities. In this new role, he will report to Ranae Heuer, managing director of Huge Detroit and Derek Fridman, Huge’s global executive experience director.  

McCann Worldgroup has appointed Hugo Rodrigues Chairman and CEO of its Brazilian operation WMcCann. He was most recently President and CEO of Publicis Brazil, an agency where he had also served as Chief Creative Officer before rising to the top position.   "Hugo is one the most successful Brazilian ad leaders today and a world-class creative talent, and we are very pleased he is joining us,” said Luca Lindner, President of McCann Worldgroup. “He is known for helping clients grow their businesses with big brand ideas which matches up with our multidiscipline strategies and capabilities.”  Rodrigues will report jointly to Rob …

Agency Phenomenon has appointed Erica Hoholick as President, effective Jan. 1, 2018. Most recently Hoholick was with TBWA\Media Arts Lab where she was Global President for more than three years. Prior to TBWA\Media Arts Lab, she spent over three years at Ogilvy with a dual role as Worldwide Managing Director for Dove, and CEO of Ogilvy’s global operational unit for client Unilever. In her new role Hoholick will work closely with the executive team to set the direction of the agency and be responsible for the overall operation and performance of the business. She will also partner with future and …

22squared has been named Alok Nath, ex-BBDO Atlanta, as senior vice president, director of Maker Studio to lead content creation and production, across the digital landscape, in 22squared’s Atlanta and Tampa offices. This new position underscores the importance of the design and maker culture for the agency and clients due to the "continued proliferation of media, technology and social platforms." He reports to president Brandon Murphy. This is the third new director-level position hire since Murphy's tenure as president began in July. In September, Murphy announced the additions of Kris McDermott as senior vice president, director of technology, and Jim …

Los Angeles-based creative agency Zambezi has hired Erickson Ilog as its first Chief Financial Officer and Chief Operating Officer. A native of the Philippines, Ilog worked for nearly a decade at M&C Saatchi as executive vice president and director of finance and operations before joining WPP ad tech firm Iconmobile as CFO. “This is the next big step in the evolution of Zambezi,” stated agency CEO Jean Freeman, who has known Ilog since they worked together at Saatchi. “We hired our first Chief Creative Officer earlier this year, Gavin Lester. Now we’ve hired our first Chief Financial Officer and Chief Operating …

Seattle-based agency POP has appointed RJ Hilgers CEO, succeeding POP Founder Bill Predmore, who started the company in 1996 and has served as CEO since the agency’s inception. POP, which was acquired in 2013 by media company Advance Publications, which operates Condé Nast and other companies. POP has more than 150 employees in Seattle and Costa Rica working with clients including Microsoft, Target, F5 Networks and Adobe. For the past two years, Hilgers has served as POP's CMO leading client services, business development and marketing. Earlier in his career, he spent time at SapientRazorfish working with brands including Apple, Intel, …

Havas Group’s performance marketing unit Ecselis has appointed Bertrand Fraboulet and Karim Eid Co-Global Heads.  They will be responsible for driving development and delivery of innovative, value-building search & performance marketing solutions for clients, including multi-channel performance products. They will also align Ecselis business with Havas’ media and creative units, strengthen and develop the brand’s international network. Fraboulet was previously co-Head of Ecselis France, where he developed a number of performance marketing offers ranging from native ads to local performance, across affiliate platforms and SEO.  Eid joins Ecselis from Publicis Media France, where he was Managing Director for Zenith and …

Select World has appointed Hans Dorsinville as chief creative officer, North America, marking the first time in over 25 years that the agency has filled the role. He will be responsible for creative leadership as well as repositioning the agency to become a broader beauty and fashion player within North America. Based in New York, Dorsinville will co-manage the NY office with Sabrina Yu, Managing Director, NY. This hire also signals a more committed effort on behalf of the agency to promote and cultivate diversity. "The fact that our New York office will be headed by Hans and myself – …