Get real. Authenticity. Doritos stands for "little bits of gold" Crash the SuperBowl. You make it. We air it. 16-to-24 Doritos target Self-Expression They want Independence Belongingness Insights of hyperlife Creative Control .....

Funny anecdotes at the Social Media and search panel I just got out of. Doug Neil from Universal had a bit of mission-critical SEO when it came to promoting its new movie Knocked Up. In the age-old problem...

Are page views still a meaningful metric? No, says a somewhat surprising source -- Lynn Bolger, who, until six weeks ago, served as an executive at page-view happy comScore. “There are still big issues with the page view,” said Bolger, now vice p...

A strange sign of the times. Arianna Huffington, new media maven/blogatrix, doing a book-signing at the OMMA Hollywood Conference & Expo. Isn't book-signing so uh, old media? Might be, but Huffington is merely taking a page from her own evang...

The KFC/Taco Bell Rats are now the bellwether case for viral marketing run wild judging from the number of mentions made to those rats during a standing-room-only breakout session on protecting your brand during a social/viral outbreak. (Yum! Brands ...

So YouTube might be in the video business, but Hunter Walk, the company's business product manager, couldn't walk away fast enough from MediaPost Raw's video camera. I button-holed Walk right after the panel he sat on concluded, asking him to do a fi...

Hollywood, Calif. -- Media ownership can be like your vintage train set in your garage – a leisure pursuit, possibly with some high level crashes. With those diversions, you may not want talk about the current new media metrics -- not ‘return ...

Want to know the most important new media jargon you should write down and remember from today? According to Shelly Palmer it’s “peer-assisted mesh networks.” Palmer officially entered the term into the industry’s lexicon this morning while i...

Exactly how many people are watching ABC prime-time series “Lost” on their lap-tops right now? “A lot,” according to Disney ABC Television Group VP-Product Design and Development David Watson. Watson was responding to moderator Shelly Palmerâ...

Defending niche and business models Disney - big media needs to stop saying we're in control. Arianna Huffington - the old model is not sustainable. those who tr to sustain it are not going to srvive. it's not anarchy or ceding control. the n...