A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna.
The consensus of Madison Avenue's leading forecasters is that the global ad economy will expand 4.5% in 2020. That's the simple average of four major agency holding company outlooks, three of which
are being updated this morning, including's WPP's GroupM, IPG Mediabrands' Magna, and Publicis Media's Zenith. The fourth outlook is from Dentsu Aegis Network's last forecast, released in June.
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts released today by the
major ad agency holding companies. In this analysis, Publicis Media's Zenith provides its projections for the sub-components of internet advertising, with "display" showing the greatest overall
expansion.
To better understand the underlying motivations and interests of the subgroups that make up NFL fans in the U.S., we segmented them based on their behavioral or attitudinal attributes.
In a letter to Twitter's executive chairman, influential analyst and professors Scott Galloway makes an appeal to replace its current CEO Jack Dorsey, because of the social media platforms financial
performance has significantly lagged is societal impact. Dorsey, a co-founder of Twitter, returned as the company's CEO in 2015, and has helped stem its slide, but Galloway makes a case that he has
been a "part-time" CEO who has been distracted by the fact that the majority of his wealth comes from his personal investment in Foursquare.
SEMrush analysts pulled and analyzed search keywords for three websites -- mikebloomberg.com, elizabethwarren.com and donaldtrump.com -- to determine which keywords each campaign manager bid on in
November 2019.
Major U.S. news outlets are doing a better job of fact-checking and debunking false claims made by the president during public and press events, interviews and tweets, according to an analysis
released this morning by watchdog Media Matters.
Shouldn't there be a little more mystery, and segments? Won't reading emotion be even creepier?
The agreement, announced in July, was completed ahead of schedule. Net proceeds are expected to be approximately $3.1 billion, about $1.9 billion of which will be used to reduce the company's debt.
The sale is part of a three-year streamlining and turnaround plan announced by WPP last December.
A study using innovative "chat-based" research methodology finds that nearly three in four Gen Zers are hoping for cash as a holiday gift, and this demographic does not necessarily want experiences as
a gift.
Despite the buzz of digital payment systems, cryptocurrencies and other non-traditional forms of monetary exchange, the dominant medium for paying others remains good old-fashioned cash, according to
findings from the 2019 edition of Mercator Advisory Group's ATM Benchmark Market Report. Asked how their use of cash has changed over the past 12 months, 70% of Americans said it remains the same,
while 15% each said they were either increasing or decreasing it.
Social media only drove 7% of visits to shopper sites, but traffic was up 76% on mobile devices and 19% on desktop computers from a year earlier. The increase is a sign that the expanded shopping
features on social media platforms such as Facebook, Instagram, Pinterest, Snapchat and YouTube helped retailers.
What a difference five years makes, at least in terms of how Americans "read" their favorite magazine brands. An in-depth study released today by the Association of Magazine Media reveals a marked
shift in the mix of media Americans use to access and read magazine content. The study, which was released Wednesday during the AMM's biennial research symposium, shows that conventional magazine
editions (both print and digital versions) now represent only 44% of readership, down from 61% in 2014, the benchmark year for the analysis.
Email address, gender and date of birth were also exposed, according to vpnMentor.
Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports.
Consumer loyalty programs are popular with retailers and brand marketers but are becoming less so with consumers, according to this year's findings in an ongoing tracking study of retail shoppers. The
2019 edition of CFI Group's and Radial's "Retail Report" finds that 38% of respondents avoid signing up for loyalty programs of any kind. While that's down from 42% in 2018, the past two years are up
dramatically from 2016 and 2017.
Gartner research predicts four in five marketers will give up on personalisation by 2025 due to low ROI and difficulties in managing personal information, "Campaign" reports.
After seeing other world leaders joking about the U.S. President behind his back during the NATO summit, a third of Americans say it's because the U.S. has lost esteem with other nations. More than a
quarter (26%) said it made them feel angry at the other world leaders, while 16% said it made them feel angry at the President.
If they can prove they stick to GDPR, they will be fine. If not, there could be massive fines in the post.
"Personalization" may now be the biggest buzzword in marketing, but it also represents a fundamental paradox, according to new insights revealed in Kantar's "2020 Media Trends & Predictions" report,
which includes an analysis by Kantar Chief Digital Officer Thomas Zaruba on ethical use of data. Zaruba cites a data paradox showing that while 45% of consumers like seeing ads personally tailored to
their interests, 54% objective to ads targeting them based on their past behavior.
GroupM's revised ad outlook for U.S. ad spending provides some impetus for a 2019 expansion, but reduces the scenario for 2020. This table represents the most current tracking of U.S. ad outlooks from
the major agency holding company forecasting units.
A new eMarketer report projects Netflix and YouTube -- the sector's two largest players -- are poised to see their share erode as new players like Apple+, Disney+ and HBO Max expand their user bases.
According to eMarketer's latest estimates, the amount of time Americans spend watching digital video will expand 8% to 108 minutes next year.
Is relying on central marketing hubs preventing agencies from tapping into local sensitivities?
GroupM now projects U.S. advertising will expand 6.2% to $244 billion in 2019, a marked increase from the tepid 2.6% expansion it projected for 2019 in its last report published in June. The U.S.'s
underlying growth, excluding directories, also improved to 7.6% in GroupM's revised forecast -- up from just 5.8%, which it projected in June.
"Sky News" is reporting on a mixed set of figures, which show that Black Friday lifted sales by 1% for retailers this year, although sales were down more than 4% in the run-up to the big day.
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the frequency, and
differences from other groups."
With over 100 worldwide digital and pay TV distribution partnerships covering an estimated 300 million subscribers, Netflix's potential subscriber footprint is nearly double its current worldwide
subscriber total, according to Ampere Analysis.
Facing cluttered inboxes, consumers will ignore personalized messages. Gartner finds 27% of marketers cite data collection, integration and protection as major barriers to personalization.
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidential bid have been delineated by Kantar and its CMAG unit as a map of the U.S. showing breakdowns by political
party propensity, as well as toss-ups.
Incorrect online information is often associated with stores that end up shutting down, according to a study by location marketing company Uberall.