After direct visits to commerce sites, Google dominates commerce-based traffic on the internet, by a wide margin, according to results of Oribi's "2020 eCommerce Report." The analysis, which is
derived from thousands of purchases made by millions of visitors across more than 200 sites, found direct site visits accounted for 48.9% of traffic, but Google's organic (20.6%) and paid (14.1%)
platforms accounted for 34.7% of all traffic to commerce sites.
The TV news pundits skewered Mike Bloomberg's performance during Wednesday's Democratic Presidential debate in Nevada, but that's who they were talking about the next morning on the major broadcast
network early morning news shows. That's the finding of an analysis released today by Media Matters, which calculated the number of mentions of each Democratic candidate on the Big 3 morning news
shows: ABC's "Good Morning America," "CBS This Morning," and NBC's "Today."
So-called "long-form" video dominates the share of viewing for all platforms, including mobile, according to an interesting analysis of eMarketer and Brightcove date by PubMatic.
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent?
So-called virtual pay TV providers now collectively total 9.96 million subscribers, adding 630,000 subscribers in Q4 2019 vs. Q3, according to MoffettNathanson Research.
The Democratic debate in Nevada Wednesday night was tuned to by 10.2 million U.S. TV households, an increase of 126% from the last Democratic debate Feb. 7 in New Hampshire, and a 152% increase from
the Democratic debate Jan. 14 in Iowa, according to overnight data released this morning by Samba TV.
New data from eMarketer and Ipsos shows online gaming community and content publisher Twitch is approaching critical mass, especially among younger users.
Marketers rely on metrics such as engagement, sales, customer retention rate and ROI to evaluate the effectiveness of campaigns.
Halfway through Q1, the network TV marketplace appears to be getting off to a troubling start, according to a leading Wall Street securities firm following the sector. Broadcast network delivery is
projected to be down 9.4% and cable network delivery is down 2.4%, forcing both broadcast (+8.8%) and cable (+6.4%) to boost CPMs in order to cover shortfalls, according to the analysis from the
equities research team at UBS.
Podcast measurement and attribution have been a challenge because of complexities in tracking internet protocol (IP) addresses, especially for mobile devices.
GroupM's Mindshare unit kicks off 2020 with a fairly thorough and insightful review of the major media industry milestones of 2019, plus a snapshot of the Big 6 developments likely to define this
year's change and disruption. Key among the agency's predictions are the legitimate beginning of 5G's rollout/impact on consumers and brand, the role of branding in an equity-challenged world,
opportunities and obstacles for precision consumer data generated via wearable media tech, the ad industry's role in sustainability, and the continuing shift toward ad-free streaming media platforms.
While it may not be a shocker that Gen Zs love multi-format, multichannel content, turns out they're also more willing to watch longer-form ads--and may be more tolerant of video ads in general--than
those of other generations.
Third-party sellers selling direct from Amazon's platform are more likely to spend between $81,000 and $100,000 each month on Amazon Advertising, while 7% of their first-party counterparts spend that
much, a Feedvisor report finds.
There's a scintillating insight buried in Deloitte's new "Human Experience" report that should get the attention of brand marketers and agencies looking for opportunities in American lifestyle
changes. The report, which focuses mostly on the relative value of brand experiences, also identifies an "increase in free time," or at the very least, a perceived increase in the free time available
to American adults.
Raymond James Analyst Aaron Kessler referred to the coronavirus outbreak as a "wildfire" burning in China. Late Monday, Wall Street analysts began to release research notes and reduce Apple's revenue
and production forecasts for March and June quarters based on the company's decision to reassess guidance from the impact of the virus.
When it comes to the tradeoffs of price vs. "experience," some categories are more elastic than others in the minds of consumers, according to findings of a just-published report from Deloitte. The
report, aptly titled, "Human Experience," provides some breakdowns on key brand experience drivers for various consumer segments and product/service categories. In this chart, Deloitte provides a
matrix illustrating the relative importance to consumers of price vs. experience factors, and even provides a multiple for calculating the relationship between the two.
With mobile app install advertising poised to top $200 billion next year, mobile marketing platform Liftoff has released a benchmark study indexing the relative cost and performance of various
advertising formats, as well as the major mobile operating systems' install marketing costs. The just-released report, "2020 Mobile Ad Creative Index," examined more than a thousand apps over billions
of ad impressions and 189 million installs between November 2018 and October 2019 and found Apple's iOS is by far the most costly to generate installs on, regardless of the advertising format.
New research from Audience Project shows the UK has the lowest proportion of digital content subscribers. Netimperative reports that just 8% of Brits pay for content online, compared to 14% in the US
and 38% in Norway.
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought them there in the first
place. The finding, part of a benchmark study published by Namogoo, estimates that nearly two-thirds of those hijacks are inserting ads redirecting users to a competitor's store, while significant but
lower shares redirect them to online gambling or gaming sites, porn sites, or "error alerts" and so-called "clickjacking."
Just 8% of Brits will pay for digital content. And why would they, when there's so much that is free?
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning
source for many advertisers and agencies.
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in 2020, according to iSpot.tv.
In response to the influx of media coverage about the coronavirus, Cision Insights analyzed media coverage and trends from Jan. 1 to Feb. 9 and found stories about the Coronavirus accounted for a 20%
share of the major news topics, trailing only the U.S. Presidential impeachment's 28% share.
Tesla is performing poorly this year, with the lowest rate for responding to negative reviews and the lowest engagement scores of all brands analyzed.
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad dollars spent on OTT ad impressions this year -- will be
fraudulent. The report, "The Economic Cost Of Ad Fraud In OTT," projects the amount of fraudulent OTT advertising buy will rise to 27% to $5.2 billion next year.
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that relies on informed citizens.
When our founders declared independence from the British it took six days before the event in Philadelphia was published in newspapers in New York and 43 days before it was published in London.
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
Content and email marketing also rank high on the priorities for marketers, according to a survey by Chief Outsiders.
It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
Although ESPN was ranked the most valuable network to cable operators in a recent survey, consumers rated Discovery Channel most "popular" and Netflix most "famous," in another study. ABC was the
highest-ranked broadcast network in popularity, while HBO was the top premium, no-advertising cable network. After Netflix, the next two top premium streaming platforms in terms of popularity were
Disney+ and Hulu.