New research found 75% of U.S. consumers do not want to spend more than $30 per month on all their streaming services -- which would amount roughly to signing up for around three streaming services at
$10 per month each.
Mercedes-Benz's "Bertha Benz" hit on a wide spectrum of emotions relating to powerful messaging, inspiring and heartfelt feelings, per Ace Metrix.
Many marketers have direct experience with AI among a variety of marketing tasks, helping them to appreciate the technology's current limitations and future potential.
For all the hype on Madison Avenue that consumers are seeking "personalized" advertising and/or media experiences, most consumers don't really care, especially older ones. That's one of the findings
from UBS' annual Evidence Lab survey of digital media users.
After its meteoric growth since Shapermint first launched in 2018, the shape wear company needed to better connect with its customers. To stir things up the brand incited a public debate about
shapewear and put its customers' feedback at the heart of its new body-positive campaign, "Feel Like the Masterpiece You Are".
"We believe the most successful D2C brands are ones that offer the most disruption vs. the status quo," says one report.
The good news is that ad engagement levels appear to be stable across the major digital media platforms, according to the latest annual tracking study from UBS' Evidence Lab. The bad news is that it's
relatively flat despite "continued ad innovation from the various platforms," write UBS digital equities researchers. In other words, all the advertising R&D is just enabling them to tread water.
Snapchat is the most vulnerable digital media platform to being deleted by its users, according to the latest installment of UBS' Evidence Lab research. Asked which app they were most likely to
delete, 33% of respondents cited Snapchat, followed by Twitter (30%), Pinterest (27%), Facebook (26%) and Instagram (26%).
Data from some 6,000 accounts were available for purchase in 15 different marketplaces on the open and dark web, said the company. says video software provider Synamedia
Stores saw a poor performance on Boxing Day according to the latest figures from ShopperTrak. Netimperative reveals that the researchers recorded an 11.8% decrease in footfall compared to the year
before.
More than 1,100 startups will be exhibiting at the Consumer Electronics Show this week, hoping to get the attention of attendees, including a record number of advertising, media and marketing execs
scouting early-stage opportunities to get in front of potentially disruptive consumer technologies.
Social ad spending by retailers will increase by about 14% a year in the U.S. until 2023, according to Forrester Research.
White Claw, Postmates, Ring, Venmo and Impossible Foods also saw a lift in both purchase intent and awareness.
Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former First Lady Michelle Obama, followed closely by her husband,
former President Barack Obama.
Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also could
ease some privacy data concerns.
Asked how the 2020s will be branded as euphemistically as a decade, Americans are split, but the biggest share (31.6%) says it's yet to be determined, while 22.2% say it will simply be known as "The
2020s." That's the finding of a national survey conducted in November by PR firm Bospar.
After a voracious 2018, the appetite for marketing and/or ad technology M&A deals ebbed 15% in 2019, according to an annual year-end analysis released today by industry tracker R3 Worldwide. "Though
mar-tech and ad-tech have driven M&A value, there has been more interest in acquisitions that will increase regional presence and serviceability," explains R3 Principal Greg Paull.
Linear TV networks' national tv advertising continues to slip in the wake of growing media competition -- especially in prime time -- dropping 5% for the 2018-2019 TV season from the previous year.
Instagram will continue to grow in unique users and share of advertising budgets, but its rate of growth is beginning to moderate, according to estimates released today by eMarketer. In fact,
Instagram's user growth slowed to single digits -- +6.7% -- in the U.S. in 2019, according to eMarketer, which predicts its will continue to flatten over the next several years.
While Fox News remains the most dominant source of right-wing news coverage, several up-and-comers have been ascending, as least in terms of digital unique user gains, according to a year-end analysis
of Comscore data released today by TheRighting. TheBlaze posted a 41% increase and The Washington Examiner rose 42%, while Foxnews.com rose 7% in November 2019.
If estimates for Fox's sales for units in its coverage of Super Bowl XIV next month hold up, it will represent a 15% increase over last year's ad sales for the Big Game, and an 88% jump from 2010,
according to estimates released today by competitive ad tracker Kantar. The super ad price inflation has come despite some erosion in average ratings, as well as increased commercial clutter.
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced
analytics in near real-time, ABI Research says.
Although time-shifted viewing for traditional TV networks continues to show slight growth, viewing for the average prime-time non-sports show among the five major broadcast networks has declined.
While most people worldwide consider themselves to be happy, the percentage slipped six percentage points in 2019 from 2018, according to IPSOS' annual year-in-review of global consumer research
trends.
Two President -- the current one and former President Barack Obama -- tied as the "most admired man" of 2019, according to an annual poll released today by Gallup. It was also the 12th time President
Obama ranked in the top spot, and the first for the current President, albeit in a tie.
Readers of Research Intelligencer apparently are most interested in themselves, or as the case may be, their peers. That appears to be the case based on an analysis of the top Research Intelligencer
stories of 2019. Half the top 10 stories of the year were about media agencies and/or proprietary research they conducted. A couple of others were about innovative Nielsen research developments,
including its first-ever cross-platform deduplication analysis, as well as its contrivance of the industry's longest acronym to date: the "OTA+vMVPD" audience segment.
In its latest ad trends report industry research service WARC has identified three broad trends in 2019.
Marketers still expect to use other media measurement tools like media-mix modeling, especially in tracking traditional media.
Google Webmaster Trends Analyst John Mueller answered top-of-mind questions on everything from crawl-rate settings in Google Search Console to the differences between data in Google Analytics and
Search Console.
The Tom Steyer 2020 campaign has spent $17.3 million on national/regional TV commercials, while the Mike Bloomberg 2020 campaign has spent $13.8 million for the period from Nov. 26 through Dec. 25,
according to iSpot.tv.