Better measurement and visibility? Surely it's all about better ads, and fewer of them?
TikTok is on track to have more than 10m UK subscribers by 2021, according to "eMarketer" figures reported on in "Netimperative."
Marketing leaders say they're ramping up investments in overall customer experience to distinguish their brands from the competition.
Most advertisers will increase influencer campaigns as their strategies move beyond the experimental stage and become more refined.
The majority of ad executives are currently utilizing location-based data, and the No. 1 reason is to improve ad targeting.
New research from Episerver suggest that shoppers are giving brands an impossible task of prioritising privacy but also pushing ahead with personalisation, "Netimperative" writes.
They only play in the online half of the ad industry -- yet account for one in three of every ad dollars spent globally.
Social media phenom TikTok has achieved critical mass, according to the first-ever official estimates from eMarketer. With more than 45 million users accessing the social media platform at least once
monthly, TikTok is approaching Twitter's share of social media users, and is ascending fast.
More aggressive that most categories, marketing leaders in the healthcare sector expect to double their share of spending on mobile over next five years.
The percentage of marketing budgets spent on domestic markets continues to be near its all-time high, according to a semiannual survey.
Marketer confidence in the U.S. economy climbed significantly in February from the last time they were surveyed in August 2019, according to the latest installment of bi-annual tracking by The CMO
Survey, conducted by Duke Fuqua, Deloitte, and the American Marketing Association. February rose 2.8 points to a confidence index of 62.7 in February from an index of 59.8. The index represents the
average of respondents rating their confidence on a 100-point scale with 100 representing "most optimistic."
CBS' telecast of the Democratic debate in Charleston, SC on Tuesday night declined 17% from NBC/MSNBC's telecast of the Feb. 19 New Hampshire debate in terms of the number of U.S. TV households tuning
into it, according to overnight estimates from Samba TV. Charleston, however, was up 25% compared with the average 6.81 million households that have tuned into the four Democratic primary/caucus
debates to date.
More than half of retailers will be more conscious of political connections that can be made from what they post on social channels.
After trending downward throughout 2019, so-called "problematic" ad impressions spiked again in the fourth quarter, according to the latest edition of Confiant's Demand Quality Report. The spike
likely mirrors historic seasonal trends, as demand generally spikes in the fourth quarter of the media-buying calendar year, putting pressure on both the supply and demand sides to meet advertising
goals.
In recent months, I've begun to receive a variety of predictive analyses offering various handicaps from Las Vegas oddsmakers to AI technologists that are interesting to follow -- but if you ask me,
are no more reliable an indicator than the latest polls.
Relevance and personalization are crucial to engaging consumers online, but effective personalized ads can be labor intensive and hard to scale. Not to mention the new data regulations and the fact
people are demanding privacy now more than ever. So how do marketers meet consumer demands in today's data-challenged world?
The latest bot to be discovered has already earned $15m from sophisticated domain spoofing.
"The Times" has a reminder today that just under 3% of grocery shopping has moved online and instead of predicting that 40% of the market will be online by 2025, researchers have downgraded their most
optimistic forecasts to just under 8%.
China leads the world for spam, following by the US and then Germany, according to new research featured in "Netimperative."
Lexus Marketing VP Lisa Materazzo will present April 8 at MediaPost's Marketing: Automotive conference at the New York International Auto Show.
Programmatic media buys now account for 85% of all digital ad spending, according to estimates released in a new report from the Interactive Advertising Bureau. The estimates, part of the IAB's "Brand
Disruption 2020" report released this afternoon, put U.S. programmatic ad spending at nearly $79 billion -- an increase of 87% from 2017, the first year benchmarked in the report.
Findings from a study published Monday, which analyzed six browsers, show how they track user location and share browsing history.
Almost a third of social influencers are purchasing fake engagement activity to fraudulently boost the metrics reported to advertisers.
While the vast majority of big advertisers and agencies are currently using at least some form of geo-targeting in their advertising and media-buying, they are relatively unfamiliar with a promising
technology that could enable FM radio broadcasters to deliver it. The technology, known as ZoneCasting, is currently being reviewed by the Federal Communications Commission and could be approved later
this year. It would enable FM broadcasters to split advertising copy and/or media buys by geographic zones, making it more competitive as a geo-targeting medium.
"Rely on your loyalty partner to really give you suggestions. Ask them what you should be doing that you're not doing; they're great resource." Their partner was Punchh.
Madison Avenue's acquisitions marketplace has slowed down dramatically over the past few years, turning in just 51 deals among the major agency holding companies and management consultants in 2019,
according to the latest annual tally from consultant Comvergence. That's about half the volume of deals being conducted just a couple of years ago, and is down 57% from 2016, the last year for which
Comvergence discloses data in this year's report.
Having a quality product isn't always enough. Today's consumers are holding brands to a higher standard, and it's not enough to support a cause and then be done. Consumers are looking for consistency
from their brands. Dove's #ShowUS campaign reflects that.
OMD was the winningest media agency in 2019, according to the latest edition of R3 Worldwide's new business tracking data. With 369 new account wins and $238.5 million in annualized revenues from the
new business, Omnicom's OMD unit was No. 1 by a wide margin over its closest peers.
Could it be the Boris bounce, or something more sustainable? "The Times" is reporting on a near 1% lift in retail sales in January, which is being attributed to greater confidence among shoppers once
the election out of the way.
Brands rated high at forging bonds with consumers significantly outperform top Fortune 500 and S&P brands in profit over past 10 years.