Many of the reports fail often fail to mention other vital channels -- like print, OOH and direct mail -- known to receive large volumes of political spending.
Pew Research projects 32 million Hispanics will be eligible to vote in 2020 -- just over 13% of all eligible U.S. voters. Noticias Telemundo has revamped its political coverage to help reach them.
The deal requires Unroll.Me, owned by Slice Technologies, to delete data about some consumers, and to refrain from misrepresenting its data practices.
Instagram remains the most effective media platform in terms of generating responses to brand content, according to the latest edition of social media tracker ListenFirst's industry benchmarks
report. Content response rates are defined as the rate with which users respond by sharing, liking, commenting, retweeting or reacting to a post or tweet.
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis of the top 10,000 apps installed
from Google's PlayStore as of the first three quarters of 2019 shows many have been delisted by Google for proliferating questionable programmatic advertising, as well as serving as a vector for
distributing malware.
Consumers who are at a loss for words to describe an item will now have options.
Viewers are seeking out sports programming from over-the-top services amid a broader shift in media consumption on connected devices.
Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and expanded its share of market to 30.2%, making it half
again bigger than its next closest rival, Publicis Media (20.4%) share, according to year-end projections for 2019 being released this week by media agency tracker ComVergence.
OMD is also first in the U.S. rankings. GroupM is the top holding company by billings globally, according to the agency tracker that has released projected billings and rankings for full-year 2019.
Terrestrial channels are more suited to second screening, but the gap is surprisingly huge.
"The lines between D2C and regular retail continue to blur," says Kate Ryan, managing director at a company researching trends in this market.
While most brands still approach marketing from a distinctly male-versus-female perspective, younger consumers just don't see it that way.
Gen Z and Millennials rank the overall safety of the vehicle as most important when it comes to their SUVs.
Only half of UK consumers would consider buying from a company with a rating of less than four stars, new research from search agency BrightLocal suggests, according to Netimperative.
Three fourths of consumers are concerned that their personal data are permanently recorded amid heightened distrust of data collection.
"Marketing teams have fallen into certain routines, but these practices have never been validated," says Onclusive's Sean O'Neal.
There's a gap between intentions to eat better and what people actually do, along with how different generations view healthy eating.
He began his presidency by declaring war on the U.S. news media and spent the first three years of his time in office labeling America's top journalists "fake news," and the President's tactics appear
to have worked, at least as far as Republican voters are concerned. That's the finding of an in depth report released today by the Pew Research Center.
Pete Rumpel has been named CEO of the North America region, succeeding Manish Bhatia who takes on the role of Chief Product Officer Kantar Media.
Advertisers and agency media buyers both deem Disney-like account pitches requiring an agency to commit its other clients' ad budgets to buy a media client's inventory to be a questionable practice.
But advertisers are more likely than their clients to deem it legal, if not quite ethical. That's the finding of interviews that Advertiser Perceptions conducted recently for Research Intelligencer.
With retailers like Amazon, Walmart and Target selling ad space and paid product listings on their websites, an ecommerce media strategy becomes even more important for agencies and their clientele.
Data released this week suggests marketers may want to begin their search campaigns at least one month earlier.
At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative ads against Elizabeth Warren and
Bernie Sanders than Biden.
The search for a new CEO will begin immediately. Salama will remain in a transition role and then join the Kantar Board as a non-executive director and continue to advise clients part time.
This visualization, a representation of the "top news stories" of 2019 based on Morning Consult/Politico's weekly tracking polls of registered American voters, shows that national disasters trump
politics, even when tabulated based on party affiliation (see below). "Hurricane Dorian" ranked No. 1 overall and among both Democratic and Republican voters. The President's invocation of a
"national emergency" to commandeer resources to build his border wall ranked No. 2. After that, the ranking gets mixed based on party affiliation.
The Nielsen Norman study looks at how a more visually rich and complex search results page impacts user interaction with the page.
That's right, I said 27. In this week's edition I examine the embarrassment of riches, not to mention the paradox of choice, of 2019's best TV series, many of which you may never even have heard of,
much less seen.
Nearly two-thirds of ad execs say terms that require an agency to commit to their other clients' ad budgets in order to win a new account are "unethical, but legal," while another 12% say this is
explicitly illegal. The findings, part of a series of questions about the ethics of asking such terms in media company account pitches, was fielded by Advertiser Perceptions for Research Intelligencer
in the wake of news that Disney had required agencies pitching its $1 billion media account review to commit their other clients to buying inventory on Disney's media properties.
The IAB report cites 37% growth in ad spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer Oct. 2019 report. The IAB does have concerns about new services that may
restrict TV program content and/or data for potential marketers, which could result from more advertiser-supported platforms such as the forthcoming HBO Max and NBCU's Peacock.
More than half of U.S. consumers said they lost trust in a brand after unintentionally buying counterfeit products online.