Facing cluttered inboxes, consumers will ignore personalized messages. Gartner finds 27% of marketers cite data collection, integration and protection as major barriers to personalization.
Mike Bloomberg's initial flight of paid political advertising buys backing his Presidential bid have been delineated by Kantar and its CMAG unit as a map of the U.S. showing breakdowns by political
party propensity, as well as toss-ups.
Incorrect online information is often associated with stores that end up shutting down, according to a study by location marketing company Uberall.
As far as media debtors are concerned, most big ad agencies aren't exactly prompt when their bills come due. With the exception of Dentsu Agency Network's Merkle, independent Horizon Media and Havas
Media, all of the major ad agencies were 100% delinquent in their media payments, according to a report released this week by media collections platform OAREX.
A recent analysis found that some 46% of listings featured missing information such as a phone number or hours of operation, while 51% had misspelled names, wrong addresses, or other errors. Only 3%
of the listings were completely accurate.
The analysis, which tracks changes in the volume of unique visitors for the major conservative publishers, shows Foxnews.com increased by 10% in October vs. the same month a year earlier.
Despite the political and economic uncertainty facing the U.K. in 2019, the media industry has "held strong," according to GroupM Business Intelligence Global President Brian Wieser, summing up the
agency holding company's just-released U.K. ad forecast this morning.
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs participating in a survey taken by
the Advertising Trust & Transparency Forum during the recent ProcureCon Marketing 2019 conference in Seattle, WA.
Sports TV viewers with cable, satellite or telco TV packages will be the key element of where pay TV will be in five years. A new study says 60% of TV subscribers who regularly watch sports will be
the "floor" of where the pay TV industry might be in five years.
Ad costs in the major media will expand at a lower rate for digital media in the U.S. than for so-called "traditional media," according to estimates released today by the World Federation of
Advertisers (WFA).
Researchers at King's College, London have found that one in four teens are addicted to their smartphones, ITV reports.
GroupM's figures are upbeat -- but print's share of UK ad spend has halved in just four years.
Despite the emergence of a Golden Age of data and ad tech, the ad industry still has fundamentally valued media either on an "opportunity-to-see" or a performance basis.That's about to change as
several key developments begin shifting the industry to measuring what has actually been seen or heard, and perhaps most importantly, what people actually paid attention to.
More than a third (38%) of U.S. adults say they've grown apathetic to the current political environment, saying it simply is easier to accept it than to try and change it, a number that grows to about
half of Millennial and Gen Z-age adults. That's one of the top findings of a Harris Poll released Thursday by the Purple Project for Democracy.
Adobe Analytics data released Thursday estimates consumers spent $52 billion online as of 2 p.m. Pacific on Thanksgiving Day, beginning Nov. 1, 2019, with the company predicting $143.8 billion spent
online for the 2019 holiday season.
Tesla customers were the most brand-loyal, with 94% of those visiting a Tesla location not visiting any other brand in the group.
Audiences have more choices than ever when it comes to streaming video services, and the video platforms shouldn't expect their subscribers to remain loyal.
An estimated 46 million turkeys will be eaten in the U.S. tomorrow, and one good reason to be thankful is they will cost about 4% less than they did in 2018. According to estimates for the American
Farm Bureau, the average cost of a 16-pound turkey will be $20.80.
Yes, Brits are worried by fake news but with so much quality journalism provided free, why subscribe?
Nearly two in three Brits are worried about fake news, YouGov figures show, but only 15% are prepared to pay for fact-checked journalism published by a reputable site, "Press Gazette" reports.
In study, 41% cited authenticity/transparency as their most important value for brand selection. That was nearly twice as high as sustainability, at 21%.
Although Hulu's recent advertising results seem to be accelerating, Bernstein Research is concerned about declines in subscriber average monthly pricing.
If you thought Big Data was big, just wait for the volume of data processing that will be created by the Internet of Things. Currently, more than 5 billion consumers interact with data every day,
according to an IDC estimates that are part of a new Georgia Tech report, "Digital Transformation and The Internet of Things," which projects that by 2025, that number will grow to 6 billion, or 75%
of the world's population.
When it comes to funding original programming, pure-play digital platforms don't yet rival a conventional TV producer and distributor like the BBC, but they're catching up. An analysis released today
by British media research and consultancy Ampere Analysis shows pure-plays like Facebook Watch, Netflix, Amazon and Shapchat are becoming significant players in funding or underwriting the development
of original series. This analysis, which only accounts for unscripted (reality TV, game shows, documentaries, etc.) shows greenlit in October, reveals they have become a significant factor in the
video programming pipeline.
Just 5% of "bargains" are good value as retailers cannibalise sales.
"Sky News" is reporting on the findings of research at the consumer organisation, Which?, that only one in twenty Black Friday "bargains" actually represents a good deal.
More than three-quarters of D2C founders say their company can go from idea to market in six months or less.
This "Research Intelligencer" chart visualizes the rapid growth programmatic has had as a share of the digital display, as well as the total digital advertising marketplace based on data released
today by Publicis Media's Zenith unit. The data, which are Zenith's worldwide estimates for 2012 through 2021, is derived from its just-released Programmatic Marketing Forecasts 2019, which also
provides country-by-country breakdowns of programmatic's rapid rise globally, as well as regionally.
"Campaign" is suggesting that privacy concerns may be behind a slowdown in the growth of programmatic in the UK. According to Zenith figures, 2019 growth will be down to 22% from 35% in 2018.
A Nielsen Norman Group study shows the weight of the image on the page drives people from one visual to another as they scan the patterns.