When it comes to the tradeoffs of price vs. "experience," some categories are more elastic than others in the minds of consumers, according to findings of a just-published report from Deloitte. The
report, aptly titled, "Human Experience," provides some breakdowns on key brand experience drivers for various consumer segments and product/service categories. In this chart, Deloitte provides a
matrix illustrating the relative importance to consumers of price vs. experience factors, and even provides a multiple for calculating the relationship between the two.
With mobile app install advertising poised to top $200 billion next year, mobile marketing platform Liftoff has released a benchmark study indexing the relative cost and performance of various
advertising formats, as well as the major mobile operating systems' install marketing costs. The just-released report, "2020 Mobile Ad Creative Index," examined more than a thousand apps over billions
of ad impressions and 189 million installs between November 2018 and October 2019 and found Apple's iOS is by far the most costly to generate installs on, regardless of the advertising format.
New research from Audience Project shows the UK has the lowest proportion of digital content subscribers. Netimperative reports that just 8% of Brits pay for content online, compared to 14% in the US
and 38% in Norway.
Nearly 25% of browsers visiting an online shopping site contain malware injecting competing or conflicting ads that essentially "hijack" the customer experience that brought them there in the first
place. The finding, part of a benchmark study published by Namogoo, estimates that nearly two-thirds of those hijacks are inserting ads redirecting users to a competitor's store, while significant but
lower shares redirect them to online gambling or gaming sites, porn sites, or "error alerts" and so-called "clickjacking."
Just 8% of Brits will pay for digital content. And why would they, when there's so much that is free?
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Survey of the American Consumer, a multimedia, lifestyle and product usage survey that remains the core media planning
source for many advertisers and agencies.
Video streaming services are on pace to nearly double total advertising media value -- which includes paid ad spending -- to $2.3 billion in 2020, according to iSpot.tv.
In response to the influx of media coverage about the coronavirus, Cision Insights analyzed media coverage and trends from Jan. 1 to Feb. 9 and found stories about the Coronavirus accounted for a 20%
share of the major news topics, trailing only the U.S. Presidential impeachment's 28% share.
Tesla is performing poorly this year, with the lowest rate for responding to negative reviews and the lowest engagement scores of all brands analyzed.
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad dollars spent on OTT ad impressions this year -- will be
fraudulent. The report, "The Economic Cost Of Ad Fraud In OTT," projects the amount of fraudulent OTT advertising buy will rise to 27% to $5.2 billion next year.
On this Presidents Day, I'd like you to think about how the speed of media has changed since our first President, and what implications that holds for a Republic that relies on informed citizens.
When our founders declared independence from the British it took six days before the event in Philadelphia was published in newspapers in New York and 43 days before it was published in London.
Using augmented reality (AR), GS&P was able to rewrite one of the most popular U.S. history textbooks without changing it physically.
Content and email marketing also rank high on the priorities for marketers, according to a survey by Chief Outsiders.
It was the first ever, on-demand social media pilot that gave consumers control on what time, day, where, and how they would get to experience their MINI test drive; all with a simple Tweet.
Although ESPN was ranked the most valuable network to cable operators in a recent survey, consumers rated Discovery Channel most "popular" and Netflix most "famous," in another study. ABC was the
highest-ranked broadcast network in popularity, while HBO was the top premium, no-advertising cable network. After Netflix, the next two top premium streaming platforms in terms of popularity were
Disney+ and Hulu.
Nine out of ten consumers would prefer to subscribe to an OTT service offering them a share of the revenue from ads they are exposed to vs. an advertising-free version charging just $1 per month.
That's the finding of an unusual study released today by Adnext.tv, which surveyed thousands of adults in North American and Europe in conjunction with OTT service DivanTV, which made them the offer.
The latest EY research paints a picture of Britons feeling exasperated by too much choice in digital subscription services they fail to understand and believe could be packaged in a simpler, cheaper
way, "Netimperative" reports.
Rich led the creation of the FTC's children's privacy and financial data rules and the Office of Technology.
How do you generate hype around something that's no longer new? Hulu's series, "The Handmaid's Tale", was heading into it's third season, and the streaming platform needed to come up with a
buzz-worthy campaign to help increase viewership and subscriptions. So Hulu partnered with CNN's content studio to create a one-day branded art activation called, "The Shape of History."
Tired of being passed by like an old shoe? Then do what the JDC did- make some noise! Founded in 1914, the Jewish relief organization ramped up a multi-channel ad campaign to re-introduce their brand
and get noticed.
Almost all consumers are annoyed by the communications they receive from businesses -- a sign that the constant barrage of messages is overdone.
New data provided exclusive to Research Intelligencer subscribers reveals a dramatic decline in the number of channels received by the average U.S. household. The data reveals the number of TV
channels received by the average TV household fell 6.4% to 179.5 in 2019.
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned actually rose last year. The data, which
Research Intelligencer analyzed via a special request from Nielsen, shows the percentage of TV channels tuned by the average TV household rose to 6.8% in 2019 from 6.6% in 2018, reversing a downward
direction that has occurred every year except for 2008.
Adam Crozier, the former CEO of the UK's television network ITV, who earlier led ad agency Saatchi & Saatchi, has been appointed to the post.
A luxury jewelry seller saw staggering results when it launched a print catalog and tested it with email.
Twenty percent of marketers in SimilarWeb's State of Marketing survey released this week say they will spend time and resources increasing site traffic, as this strategy becomes a top priority for
2020.
Almost half (48%) of U.S. adults ages 18 to 24 said they used a phone call to get customer support from an ecommerce brand.
At a time when consumers increasingly have the opportunity to purchase video programming services "a la carte" via over-the-top streaming, a new study from Beta Research shows which conventional cable
networks yield the greatest perceived value among cable operators. While Many of the networks' owners have launched or are considering launching direct-to-consumer streaming programming services,
there basic cable channels are rigidly bundled by cable operators, MVPDs and vMVPD platforms.
Struggling to capture the attention-challenged Gen Z consumer? Be concise, engage and video, video, video. That's why e.l.f. cosmetics launched their first hashtag campaign on TikTok in a rebranding
effort to reach the newly influential audience. The beauty brand wanted to connect with Gen Zers in a way that was platform native, so they did something that had never been done before.
Samsung agency Starcom went to NBC with an idea that the network rejected but it came back with an even better one: Let Jimmy Fallon film an entire episode of "The Tonight Show" on the phone.