The impact of social campaigns on search advertising and marketing may seem like a bit of a mystery to some marketers, but for companies like YouTube, Facebook, Instagram, LinkedIn, Reddit and others
there's a clear strategy, according to data released Friday.
Trint is the brainchild of reporter and former foreign correspondent Jeff Kofman. He describes it as a new way to navigate audio and video, which converts spoken words into searchable, editable and
interactive transcripts.
Based on a quarterly analysis of marketers' self-reported assessment of their spending on each of the major digital media platforms, Amazon has demonstrated the best growth -- and stability -- over
the past six quarters, according a "Research Intelligencer" analysis of unique data from Wall Street equities researcher Pivotal Research Group.
Mary Meeker's 2019 Internet Trends report covers all things digital: from slowing growth of internet users and smartphone unit shipments to the impact of privacy changes on ad targeting.
Nearly a third of Brits claim to be actively avoiding the news and the majority -- nearly three in four -- are blaming Brexit, "Press Gazette" reports.
Brits are concerned about disinformation -- but only 9% pay for news because quality content is still free.
GroupM has scaled back growth predictions of the global advertising market in 2019 from 3.6% to 3.4%, Campaign writes.
The average U.S. adult will spend 3 hours and 43 minutes per day on a mobile gadget this year, slightly more than the 3 hours and 35 minutes spent watching tv.
While strong women characters abound on ad-supported TV, many of them are defined by their central relationships with male characters. Netflix's "Jessica Jones" has the distinction of being Marvel's
first female lead and title character in either television or movies. It stars Krysten Ritter, one of the most casually charismatic actors on television. In this week's edition I analyze the
significance of this series as it enters its third and final season on Netflix.
If Brexit uncertainty is so bad, why is UK ad growth leading the way in the EU?
According to the latest research from the Reuters Institute at Oxford University 70% of Brits are concerned about fake news online which is prompting one in four to focus on more reputable sources of
information. However, the BBC reports, just 9% are currently paying for news. This is nearly half the proportion of Americans who have decided to subscribe to quality news titles.
Delegates at London Tech Week have been told that businesses investing fully in AI could increase their value by 20% by 2030, according to figures from McKinsey and Quantumblack reported on in City
AM.
The new offering emphasizes transparency, data safety and compensation for all participants.
Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports.
"Love Island" is upon us, but young women trust talent and authority over wannabe stars cashing in as influencers.
The News Media Alliance has released figures that show Google makes nearly as much out of US news sites as the entire news industry generates online itself. "The Guardian" reveals that the research
shows Google made $4.7bn from news sites last year, most through them advertising in its search engine. The entire news industry in the US generates $5.1bn per year.
Amazon has beaten off stiff competition from Apple and Google to be crowned the world's most valuable brand in today's Brand Z rankings released by Kantar, "Marketing Week" reveals.
London & Partners figures released at the start of the London Tech Week show that the capital is the world's top source for foreign investment in tech firms outside the investor's domestic market,
Netimperative reports.
While Google brought in an estimated $4.7 billion, the entirety of the U.S. news industry made $5.1 billion in digital advertising last year.
The average person will spend 800 hours using the mobile internet this year, according to the 2019 edition of Zenith's Media Consumption Forecasts. "That's the equivalent of 33 days without sleep or
pause," the agency notes, adding that by 2021, per capita consumption with mobile internet will rise to "930 hours, or 39 full days."
Some 125 companies have increased spending by 60% ($1.4 billion) in 2018 over 2017, totaling $3.8 billion on TV in 2018, per the VAB.
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support
direct-to-consumer brands.
Millennials play more video games than other consumer groups and watch a lot of "game video content." Research shows 70% of millennials play on mobile devices at least once a month, compared to 81%
for older Gen-Xers and 72% for younger Gen-Zers.
The U.S. ad marketplace declined 3% in April vs. March, but it's up 11% vs. April 2018, according to the latest estimates from Standard Media Index. The month-to-month slide likely reflects seasonal
demand from advertisers, as the Ad Market Tracker index published as a collaboration of MediaPost and SMI, rose to 246 in April -- the highest for that month in the eight years in the database.
A report from Dunnhumby Media suggests the UK retailer could collectively be earning GBP1.7bn per year more by opening up their sites to advertising, Mobile Marketing reports.
Nielsen is projecting "billions of dollars in sales" for legal cannabis and cannabis-infused products in the U.S. in a new analysis published this week. The analysis also stratifies consumers into
different segments based on their reasons for using cannabis products, but overall, health-related issues are the No. 1 factor with recreational uses taking a relatively minor position.
Few people are very comfortable with AI-based interactions with brands, and many worry about more dire problems, Pegasystems reports.
Wall Street equities research firm Pivotal Research Group has upgraded its rating for shares of Snap to a "buy" from a "hold," citing "increasing signs of momentum" from users and advertisers. "User
growth has prospectively turned the corner," Pivotal Senior Research Analyst Michael Levine writes in a note sent to investors, adding that the recent launch of Snap's Android version is going well,
and that Snap's overall product development "constitutes real innovation in augmented reality."
Research from advertising think tank Credos and Enders Analysis shows that the UK is Europe's largest digital advertising market, with 58% of spend in 2018 being online, Mediatel reports.
You've heard it before about millennials -- but Gen Z-ers really will want their brands to do the right thing.