If you are marketing across several age demographics, consider spending your money on Gen Y, and let them do some of the work for you.

While Gen Y is currently scandal-scarred and fatigued from bearing witness to fallen heroes, inspiring youth to model themselves in the image of the Olympics athletes who represent dedication and the pursuit of excellence will be essential to the long-term health and welfare of the Olympics movement.

In this new age of responsibility, the brands that Millennials trust will most likely be the brands that are transparent, speak to them as individuals, invite participation and generally do good things in the world.

With the online landscape continuing to morph, combined with Gen Y's fickle behavior, we are learning together how to use social media and blogs to get our message heard. Here are some of the tips we've been able to share with our partners this past year.

From throwback fashion to vintage soul dance parties to psychedelic posters, today's young people are looking to the past in order to find the path to their futures.

While there may be an isolated incident from time to time that garners a disproportionate media response, Millennials have higher levels of self-esteem than their predecessors.

For youth, public recognition has become the modern-day merit badge. If done right, your marketing efforts will gain momentum and feel more like a movement than a campaign.

Marketers must continually find fresh ways to develop a better, more relevant experience. With this generation, it's about trial and error -- there is no easy path to success but it is essential to try or your brand may not survive to see the next generation.

Interacting with Gen Y audiences requires marketers to consider the nuances of life stages. Some have suggested that as Millennials enter the workforce, their influence will change communication. Others have suggested the opposite, that these consumers will adapt to the communication channels defined by social norms for their life stage.

The right process met the right generation at the right time.