• ENGAGE:MILLENNIALS
    Millennials And Finance: Why It Pays To Engage This Generation Now
    Despite stubbornly high unemployment rates, Millennials' purchasing power is growing rapidly. At nearly 40 million strong, this group is expected to contribute to the economy in a big way, spending $200 billion annually starting in 2017, and investing a higher%age of their income than any other generation. As far as personal finance and financial-centered products are concerned, we can't afford to ignore them. And lucky for us, Millennials are more open to financial advice than any other generation. As we make an effort to speak more directly to Millennials, here are three key things to keep in mind.
  • ENGAGE:MILLENNIALS
    Privacy for Millennials ... It's Complicated
    Millennials are sending mixed signals. On one hand, they share more publicly (i.e., online) than generations older than they are willing to, but at the same time they vociferously defend their right to privacy.
  • ENGAGE:MILLENNIALS
    Wine Not: Lessons In Shifting A Luxury Product
    They're young, thirsty, and ready to pop the cork-but Millennials aren't drinking wine like their parents did. Boomers value the snobbiness of wine, while Millennials care more about authenticity and adventure than luxury, looking to spend an average of $10-12 per bottle.
  • ENGAGE:MILLENNIALS
    Brands Must Market Practicality to Millennial Parents
    The generation that many groups have characterized as lazy and self-absorbed is suddenly entering the parental space. Millennials are starting to become moms and dads. As a matter of fact, 10.8 million American households are now headed by Millennial parents, according to a recent study by Barkley, "Millennials as New Parents." However, according to more than one source, the generation that many marketers thought they had pegged in terms of priorities and values may be very different than originally perceived. It seems that, especially once they become parents, Millennials take a more modest approach to consumer habits, valuing quality over ...