• ENGAGE:MILLENNIALS
    Revenge Of The Millennials
    Just the other day, apropos nothing in particular, my 9-year-old son declared, "All old people are crazy." After I put down my walking stick and took a hearty sip from my glass of Metamucil, I asked my kid to elaborate.
  • ENGAGE:MILLENNIALS
    Success: How 4 Brands Are Winning With Millennials
    Millennials are savvier than any generation that came before them. And, at 80 million strong, they own a collective $200 billion in annual buying power, according to Forbes.
  • ENGAGE:MILLENNIALS
    It's Not About The Snacks: Millennials Are More Complex Than That
    The millennial generation is now the largest generation with the greatest combined purchasing power in history, which makes this demographic a force to be reckoned with - and important to understand. At a recent industry conference, numerous panels and conversations were focused on cracking the code to millennials and advertising products and services to them. Multiple executives named workplace snacks, lax work environments, casual dress codes and social media-driven projects as the winning factors to convincing millennials to choose a company and join a workplace.
  • ENGAGE:MILLENNIALS
    Nostalgia Runs Deep Among Semi-acculturated Latina Millennials
    The semi-acculturated Latina Millennial persona is called Rebecca Raices. She is the "Heritage Homemaker" who is an emotion-based shopper. Her levels of comfort and immersion with broader American society sparks a strong desire to reconnect with her Hispanic roots. Food is the most meaningful access to that nostalgia.
  • ENGAGE:MILLENNIALS
    Millennials Love Radio. Wait, What?
    Many folks in the media business accept at face value the false narrative that young people (aka Millennials) have stopped listening to radio. It's easy to fall for this trope if you aren't paying close attention to what Millennials value in terms of content. If you are paying close attention, The facts suggest otherwise.