I love great design, and judging from the proliferation of design focused blogs like Design Milk and Apartment Therapy, I am not alone. Seems Millennials also like design. They over-index in Simmons for lifestyle statements like Creative, Inventive, Imaginative and Artistic, and for activities like remodeling. It would also seem that based on the number of design-oriented TV shows like Design Star where many of the contestants and contributors are of Gen Y age, networks get this, too.
The recent buzz around Google+ is just the sort of thing that can send marketers and media planners into a tailspin, lamenting yet again, "You mean there's another thing Millennials are doing en masse, and we have to reach them there, too?"
Simple campaigns don't work anymore; marketing to this generation needs to be multifaceted. Giving Millennials a variety of ways to interact with a brand keeps them engaged and entertained, and giving them a voice or a choice lets them know their opinions matter.
Our friendships with UPS delivery drivers are flourishing. And our definition of brand loyalty is changing as the deals pour into our inboxes. Now brand loyalty is the expectation from us that a brand will offer a deal in the next daily email from Groupon, LivingSocial, Gilt City, Yipit, Yelp, etc.