• ENGAGE:MILLENNIALS
    5 Management Lessons From Millennials
    In the past decade and a half since Millennials first entered the job market, there has been a huge amount of scholarship and prose about how to more effectively manage Generation Y workers. Much of the focus has been on the challenges associated with an older generation of managers who are struggling to understand and accommodate the needs and expectations of this younger generation.
  • ENGAGE:MILLENNIALS
    How Social Businesses Can Engage Millennials
    Millennials engage with social media habitually, often checking their profiles daily (or even hourly) from their mobile devices, tablets or laptops. Despite their consistent presence, social businesses have faced many challenges connecting with this particular audience. One key issue: Following businesses through social media is not a priority for Millennials, who prefer to use it to connect with friends and follow celebrities. So how can a business earn the attention of this ubiquitous yet elusive audience and keep them coming back for more?
  • ENGAGE:MILLENNIALS
    Don't Forget Millennials As Their Market Share of Auto Industry Grows
    Previously believed to be generally uninterested in the auto industry, Millennials have begun to surpass their predecessor (Gen X) in car purchases, as an analysis done by J.D. Power and Associates has proved. Millennials now account for 26% of new car purchases while Gen X accounts for 24%. Baby Boomers still account for the largest segment of new car purchases, holding a majority of 34%, however marketers are increasingly paying less and less attention to the demographic. Gen Y, the Millennials, are the fastest growing segment due to their age, more so, their youth.
  • ENGAGE:MILLENNIALS
    I Want My Kid TV: What's The Real Appeal Of Millennials' Nostalgia Viewing?
    "Rainbow Brite," "Sailor Moon," "Powerpuff Girls," "The Magic School Bus," "Teenage Mutant Ninja Turtles"-though this may sound like a greatest kid's TV hits of the '80s and '90s list, it's also a list of just some of the recent entertainment reboots and revivals being brought back to life in order to play into Millennials' undying nostalgia.