• ENGAGE:MILLENNIALS
    5 Gen Y Values That Are Reshaping Everything
    Like many of my fellow Gen Xers, I have spent the majority of my career managing Millennials and being managed by Baby Boomers. Being caught between these two generations has provided an interesting perspective on the differences between the young’uns and the olds, shedding light on how my managers must have perceived me and my work when I got my first job in the mid-1990s and giving me a glimpse into what could lay ahead if I continue on the same path as my predecessors. It’s not uncommon for me to hear from Millennial colleagues that they “distrust ...
  • ENGAGE:MILLENNIALS
    Can New Features Give Twitter Wings?
    As you know, despite its seeming popularity, Twitter's numbers have failed to truly take off. According to Twitter CEO Dick Costolo, more than half of Twitter's 982 million users don't sign in to the microblogging platform each month. The Wall Street Journal has also reported that 44% of people on Twitter have never even sent a tweet. In fact, Twopcharts sites that, out of those 982 million registered accounts, only 241 million are active monthly users. That means 741 million users have abandoned their accounts or do not tweet on a regular basis. Not only that, but at least 419 ...
  • ENGAGE:MILLENNIALS
    Brands Are Co-Creating Their Futures With Millennials
    Co-creation is a buzzword that has been catching the attention of brands, agencies, and even consumers alike-and rightfully so. We wrote recently about co-creation being the future of products. Eighty-one percent of Millennials say that they would be interested in helping a brand or company design a new product, and 87% of Millennials say that they think brands should get consumers like them to give opinions before creating them. Because these younger consumers grew up in an open platform world with increased access to information and technology, they've been conditioned to want more: more options, more uniqueness, and more say ...