In the holiday crunch time, a marketer's efforts can really be likened to something your grandmother probably told you: Waste not, want not.
We follow youth culture and media trends closely throughout the year, and we're seeing some significant shifts in Gen Y attitudes and habits that will have an impact going into 2012 and beyond. Some of these trends, such cord cutting, have been brewing for years and are just now becoming a reality, while others, such as students owning tablets, are the result of rapid technological innovations.
When many of us were living at home, before college, we dreamt of getting out of the suburbs and into the city. A lot of us made it to the city and planted new roots, while others were soon abruptly uprooted and forced to move back to the suburbs. Now, some of us are dreaming about willingly going back to the suburbs, but cannot leave the city. Depending on where we are at this point in our lives, due to the economic regression (yes, regression), the notion of the Millennial dream is now divided between suburb and city.