by Kipp Jarecke-Cheng on Aug 28, 9:25 AM
Millennials may soon surpass Baby Boomers as the largest generational voting bloc, but myriad surveys and reports suggest that Gen Y isn't all that interested in or particularly engaged with politics these days, even as the presidential primary season heats up. While the so-called youth vote played a deciding role in electing and re-electing President Barak Obama in 2008 and 2012, respectively, Millennials' enthusiasm for political change seems to have waned in recent years, with less than a quarter of them going to the mid-term polls in 2014.
by Brandon Murphy on Aug 26, 9:55 AM
Marketers know millennials are essential for a brand's future success. To put it into perspective, according to Brookings Institution, by the year 2020, one in three people will be categorized as a millennial.
by Alex Carruth on Aug 21, 9:18 AM
Out of the 645 million registered Twitter accounts, it's no surprise that more than 37% of the Twitter population is comprised of millennials, as Sprout Social reports. If you are a millennial Twitter user like me, you use the social outlet to not only create conversations with your followers, but also - and more importantly - to join the conversations of trending and popular events.
by Matt Langie on Aug 17, 10:20 AM
We've heard a lot from the media about millennials being a generation of narcissistic, lazy and entitled people. But considering there are 75 million millennials in the U.S. alone, I believe it's unfair to lump them together so readily.
by MaryLeigh Bliss on Aug 14, 12:00 PM
According to our most recent monthly survey, 89% of 13-33 year olds own a smartphone. When we ask them to tell us which device they own is the one they can't live without, 55% say smartphone, a number that is even higher for 21-29 year olds. It is well known that young consumers are hooked on their devices. They told us they look at their phones an average 13 times per hour, and 65% consider their phone their lifeline to the world.
by Bryce Johnson on Aug 7, 10:10 AM
Engaging Millennials on mobile devices has never been harder, or more crucial for a brand's success. There are now over 83 million Millennials in the United States, representing $1.3 trillion in consumer spending. Of that 83 million, 88% of Millennials use a smartphone, and 52% of them will use their mobile device for commerce, according to CreditCards.com. With over 1.6 million apps currently, per Statista, the app space is becoming more and more competitive each and every day. While organically capturing one new user is difficult in its own right, creating a mobile experience that will keep the millennial consumer …
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